Corporate social responsibility in the age of "conscious capitalism"
Okorochkova A.A.1
1 Московский государственный университет им. М.В. Ломоносова
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Journal paper
Russian Journal of Entrepreneurship *
Volume 18, Number 7 (April 2017)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
At the present time, corporate social responsibility (hereinafter CSR) is being reduced to all sorts of practices, which may be indirectly or partially related to the sustainable development of business: charity, social investment, marketing, public relations, staff management, interaction with representatives of public authorities and to the concept of shared values. Even if the company complies with legislative requirements and corporate ethics, timely pays taxes and produces an annual report on corporate social responsibility, it does not necessarily mean that the company is socially responsible. In this article, the author carefully examines all sorts of CSR practices and using the principle of negation, derives its essential characteristics and describes the current system of relations between the state and the economy, which is developing due to increase in "conscious" demand and supply in a free competitive market. The author says that CSR is becoming one of the most important institutions of the "conscious capitalism" era.
Keywords: marketing, sustainable development, corporate social responsibility, charity, social investments, philanthropy, public relations, concept of shared values, non-financial annual reporting, "conscious capitalism", law-abidance or timely tax payment
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Ackerman R.W. (1973). How companies respond to social demands Harvard Business Review. (51(4)).
Ambec S., Lanoie P. (2008). Does It Pay to Be Green? A Systematic Overview Academy of Management Perspectives. (22(4)). 45-62.
Barnett M. L., Salomon R. M. (2006). Beyond dichotomy: the curvilinear relationship between social responsibility and financial performance Strategic Management Journal. (27(11)). 1101-1122.
Bill & Melinda Gates Foundation. Retrieved May 24, 2015, from http://www.gatesfoundation.org
Buffett Foundation. Retrieved May 24, 2015, from http://buffettscholarships.org
Business in the Community UK. Retrieved May 24, 2015, from http://www.bitc.org.uk
Carnegie A (1889). The Gospel of Wealth North American Review. (148(391)). 653-665.
Carroll A. (1991). The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders Business Horizons. (34(4)).
Cecp. (in Russian). Retrieved May 24, 2015, from http://cecp.co
Chobani yogurt not allowed into RussiaMy Fox New York. Retrieved May 24, 2015, from http://www.myfoxny.com/story/24650355/chobani-yogurt-not-allowed-into-russia
Chobani yogurt not allowed into RussiaMyFoxNY. 2014. Retrieved from http://www.myfoxny.com/story/24650355/chobani-yogurt-not-allowed-into-russia
Davis K. (1967). Understanding the social responsibility puzzle: what does the businessman owe to society Business Horizons. (10(4)).
Dixon-Fowler H. R., Slater D.J., Johnson J.L., Ellstrand A.E., Romi A.M. (2013). Beyond “Does it Pay to be Green?” A Meta-Analysis of Moderators of the CEP–CFP Relationship Journal of Business Ethics. (11(2)). 353-366.
Etzion D. (2007). Research on organizations and the natural environment, 1992-present: A review Journal of Management. (33(4)). 637-664.
Ford Foundation. Retrieved May 24, 2015, from http://www.fordfoundation.org
Frederick W.C. (1960). The growing concern over business responsibility California Management Review. (2). 54-61.
Frederick W.C. (1994). From CSR sub 1 to CSR sub 2: the maturing of business and society thought Business and Society. (33(2)). 150-166.
Frederick W.C. (1994). From CSR-1 to CSR-2: the maturing of business-and-society thought Business and Society. (37).
Freeman R. (1984). Strategic Management: A stakeholder perspective Boston: Piman.
Godfrey P. (2005). The relationship Between Corporate Philanthropy and Shareholder Wealth: A Risk Management Perspective Academy of Management Review. (30(4)). 777-798.
Hillman A., Keim G. (2001). Shareholder Value, Stakeholder Management, and Social Issues: What's the Bottom Line? Strategic Management Journal. (22(2)). 125-139.
Howard Hughes Medical Institute. Retrieved May 24, 2015, from http://www.hhmi.org
John Mackey Passion and PurposeSounds True: Many Voices, One Journey 2 FREE GIFTS. Retrieved from http://www.soundstrue.com/store/passion-and-purpose-106.html
Lubin D., Esty D. (2010). The sustainability imperative Harvard Business Review. (88(5)). 42-50.
Mackey J., Sisodia R. (2013). Conscious Capitalism: Liberating the Heroic Spirit of Business Harvard Business Review Press.
Margolis J., Walsh J. (2003). Misery Loves Companies: Rethinking Social Initiatives by Business Administrative Science Quarterly. (48(2)). 268-305.
McWilliams A., Siegel D. (2000). Corporate Social Responsibility and Financial Performance: Correlation or Misspecification? Strategic Management Journal. (21(5)). 603-609.
Milton Friedman, John Mackey & T.J. Rodgers Rethinking the Social Responsibility of Business. A Reason debate featuring Milton Friedman, Whole Foods' John Mackey, and Cypress Semiconductor's T.J. RodgersDigital Edition. Retrieved from http://reason.com/archives/2005/10/01/rethinking-the-social-responsi
Morran C. Is Greek Yogurt Still Greek If It’s Made In America?Consumerist. Retrieved February 28, 2014, from http://consumerist.com/2014/01/29/is-greek-yogurt-still-greek-if-its-made-in-america/
Morran C. Whole Foods Reportedly Ditching Chobani Over GMO ConcernsConsumerist. Retrieved February 28, 2014, from http://consumerist.com/2013/12/18/whole-foods-reportedly-ditching-chobani-over-gmo-concerns/
Norilsk to close Lake JohnstoneThe West Australian. Retrieved May 24, 2015, from http://au.news.yahoo.com/thewest/business/wa/a/16205832/norilsk-to-close-lake-johnston
Okorochkova A.A. (2015). Izmerimaya makroekonomika: novye indeksy ustoychivogo razvitiya i korporativnoy sotsialnoy otvetstvennosti [Measurable Macroeconomics: New Indexes of Sustainable Development and Corporate Social Responsibility]. Gosudarstvennoe upravlenie. Elektronnyy vestnik. (53). 59-89. (in Russian).
Porter M., Kramer M. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Harvard Business Review. (84(12)).
Raj Sisodia, Jag Sheth, David Wolfe Firms of EndearmentPearsoncmg.com. Retrieved from http://ptgmedia.pearsoncmg.com/images/9780131873728/files/0131873725_toc.pdf
Rockfeller Foundation. Retrieved May 24, 2015, from https://www.rockefellerfoundation.org
Rowley T., Berman S. A Brand New Brand of Corporate Social PerformanceBusiness Society. Retrieved May 24, 2015, from http://bas.sagepub.com/cgi/content/abstract/39/4/397
Sethi S.P. (1975). Dimensions of corporate social performance: an analytical framework California Management Review. (17(3)).
Sethi S.P. (1978). Advocacy advertising ― the American experience California Management Review. 58-64.
Swanson D. (1995). Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model Academy of Management Review. (20(1)). 43-64.
The Barefoot Bank With CheekThe Atlantic. Retrieved from https://www.theatlantic.com/magazine/archive/1995/12/the-barefoot-bank-with-cheek/305324/
The Getty. (in Russian). Retrieved May 24, 2015, from http://www.getty.edu
The West Australian. Norilsk workers in Pay ThreatThe West Australian. Retrieved May 24, 2015, from http://au.news.yahoo.com/thewest/business/wa/a/16862812/norilsk-workers-in-pay-threat
Wartick S., Cochran P. (1985). The Evolution of the Corporate Social Performance Model Academy of Management Review. (10(4)). 758-769.
Wood D. J. (1991). Corporate Social performance revisited Academy of Management Review. (16(4)).
«Норильский никель» открывает «Мир новых возможностей»Пресс-релиз «Норильского никеля». Retrieved May 24, 2015, from http://www.nornik.ru/en/newsroom/news-and-press-releases/news/norilsk-nickel-opens-a-world-of-new-opportunities
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