ISSN: 1994‑6929 (print), 2409‑4684 (online)

Creative Economy

Abstracted in RSCI, Ulrich's. Published since 2007 by Saint-Petersburg State University of Economics (Saint-Petersburg, Russia).

Vol. 18, Number 7 (July 2024)

Issue contents

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Chursin A.A., Pchelintsev A.S., Nazyuta S.V.

  Development of methodological tools for determining the company's readiness for digital transformation*

1571-1592

Arenkov I.A., Bisyko G.T.

  Brand selling with augmented and virtual reality technology*

1593-1608

Sochneva E.N., Sharopatova A.V., Dudina S.P., Demin V.G.

  Blogging as a modern form of market promotion*

1609-1628

Moskvitina E.I.

  Managing the competencies of new technological development units (on the example of professional technology brokers)*

1629-1642