Merchandising Research of the Capacity of Goods Wholesale

Olyga Mokerova

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Journal paper

Russian Journal of Entrepreneurship *
№ 1-1 / January, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Mokerova, O. P. (2010). Merchandising Research of the Capacity of Goods Wholesale. Russian Journal of Entrepreneurship, 11(1), 149-154.

Abstract:
The aim of this work is to study effectiveness of merchandising technology as a resource potential of goods wholesales. The results of the study are qualitative and quantitative indicators reflecting efficiency of a wholesale enterprise which applies merchandising tools.

Keywords: economic potential, merchandising, trade mark, wholesale, cognition, awareness

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Подробнее об авторе:

Мокерова Ольга Павловна
Соискатель социально - экономического факультета Вятского государственного университета, старший преподаватель кафедры экономики и предпринимательства Вятского государственного университета

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Citation:

APA
Mokerova, O. P. (2010). Merchandising Research of the Capacity of Goods Wholesale. Russian Journal of Entrepreneurship, 11(1), 149-154.

AMA/Vancouver
Mokerova OP. Merchandising Research of the Capacity of Goods Wholesale. Russian Journal of Entrepreneurship. 2010; 11(1):149-154.

MDPI and ACS Style
Mokerova, O.P. Merchandising Research of the Capacity of Goods Wholesale. Russian Journal of Entrepreneurship 2010, 11, 149-154.

Chicago/Turabian Style
Mokerova, Olyga Pavlovna 2010 "Merchandising Research of the Capacity of Goods Wholesale" Russian Journal of Entrepreneurship 11, no. 1:149-154.

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