Marketing Model for Enterprises of Recreational Complex: Features and Tools

Svetlana Tumenova

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Journal paper

Russian Journal of Entrepreneurship *
№ 6-1 / June, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Tumenova, S. A. (2010). Marketing Model for Enterprises of Recreational Complex: Features and Tools. Russian Journal of Entrepreneurship, 11(6), 148-152.

Abstract:
Dynamic development of the world recreation market and commercialization of the field led to the need for wider implementation of marketing activities in recreational businesses. Based on analysis of current trends in recreation, the article suggests an expanded marketing model of services, which focuses on satisfying the needs of consumers of the target markets.

Keywords: modeling, organizational management, marketing mix, marketing tools, recreational services, tourism industry, recreational enterprise

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Подробнее об авторе:

Туменова Светлана Ахматовна
Старший научный сотрудник Института информатики и проблем регионального управления Кабардино-Балкарского научного центра РАН, к.э.н.

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Citation:

APA
Tumenova, S. A. (2010). Marketing Model for Enterprises of Recreational Complex: Features and Tools. Russian Journal of Entrepreneurship, 11(6), 148-152.

AMA/Vancouver
Tumenova SA. Marketing Model for Enterprises of Recreational Complex: Features and Tools. Russian Journal of Entrepreneurship. 2010; 11(6):148-152.

MDPI and ACS Style
Tumenova, S.A. Marketing Model for Enterprises of Recreational Complex: Features and Tools. Russian Journal of Entrepreneurship 2010, 11, 148-152.

Chicago/Turabian Style
Tumenova, Svetlana Akhmatovna 2010 "Marketing Model for Enterprises of Recreational Complex: Features and Tools" Russian Journal of Entrepreneurship 11, no. 6:148-152.

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Destination marketing in the context of investment analysis of hotel facilities and tourism and recreation clusters (Тарасенко Э.В., Розанова Т.П. и др.) Creative Economy. Num. 4 / 2023

Bench-marketing as effective administration tool for managing subject of recreation sphere (Туменова С.А.) Creative Economy. Num. 1 / 2011

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