The competitiveness of small business in retail sphere
Bragin L.A.1, Pankina T.V.1
, Nikishin A.F.1
1 Российский экономический университет им. Г.В. Плеханова
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 11 (November 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
In this article the authors analyze the current state of small business in Russia, the main trends of its development. The role of trade in the development of small business in Russia is analyzed, the dynamics and structure of small trade business are considered. Among the main directions of increasing the competitiveness of small trade enterprises are defined such as the choice of the location of the trade enterprise, assortment management taking into account the specifics of small business, improving the quality of service, as well as the use of e-Commerce tools.
Keywords: small business, competitiveness, retail, e-commerce, wholesale
JEL-classification: L26, L86, L81, M21
References:
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Chernukhina G.N., Krasilnikova E.A. (2017). Vliyanie sovremennyh tendentsiy razvitiya roznichnoy torgovli na izmenenie konyunktury potrebitelskogo rynka [Influence of current trends of development of retail on change of the conjuncture of the consumer market]. Modern competition. 11 (2(62)). 64-71. (in Russian).
Deputatova E.Yu., Ilyashenko S.B. (2017). Kachestvo i kultura obsluzhivaniya kak faktory, formiruyuschie pokupatelskoe povedenie [Quality and service culture as factors that shape consumer behavior]. Journal of Economy and Entrepreneurship. (2-2(79)). 1191-1196. (in Russian).
Deputatova E.Yu., Ilyashenko S.B. (2017). Osobennosti povedeniya potrebiteley v elektronnoy torgovle [Features of consumer behavior in e-commerce]. Journal of Economy and Entrepreneurship. (9-3(86)). 414-418. (in Russian).
Ilyashenko S.B., Soldatova N.F. (2015). Instrumenty povysheniya prodazh v elektronnoy torgovle v period krizisa [Tools to increase sales electronic commerce during the crisis]. Economics and management in engineering. (6). 50-52. (in Russian).
Ivanov G.G., Orlov S.L. (2013). Sotsialnye aspekty predprinimatelstva v torgovle [Social Aspects of Entrepreneurship in Trade]. The Review of Economy, the Law and Sociology. (1). 56-61. (in Russian).
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Karaschuk O.S., Chibirev A.V. (2015). Perspektivnye napravleniya razvitiya sobstvennoy sistemy tovarodvizheniya torgovyh organizatsiy [Promising directions in the development of own merchandise flow system in trade organizations]. Russian Journal of Retail Management. 2 (1). 31-40. (in Russian). doi: 10.18334/tezh.2.1.464.
Karaschuk O.S., Shipilova S.S. (2016). Povyshenie kachestva torgovogo obsluzhivaniya i razvitie upravleniya kachestvom v torgovle [Improving the quality of trade services and developing quality management in trade] Ufa: OOO "Aeterna". (in Russian).
Krasilnikova E.A. (2015). Razvitie regionalnyh rynkov potrebitelskikh tovarov v sovremennyh usloviyakh ekonomiki [Development of the regional markets of consumer goods in the modern economic conditions]. Russian Journal of Entrepreneurship. 16 (11). 1607-1616. (in Russian). doi: 10.18334/rp.16.11.241.
Kurenkova V.P. (2015). Torgovlya Rossii: regulirovanie i samoregulirovanie v usloviyakh rynka [Trade in Russia: regulation and self-regulation in the market conditions]. Russian Journal of Entrepreneurship. 16 (11). 1542-1556. (in Russian). doi: 10.18334/rp.16.11.236.
Kurenkova V.P. (2018). Evolyutsiya sistemy kontrolno-nadzornyh meropriyatiy v torgovle [Evolution of the system of control and supervisory measures in trade]. Russian Journal of Entrepreneurship. 19 (3). 725-736. (in Russian). doi: 10.18334/rp.19.3.38836.
Leonova Yu.G. (2012). Suschnost i slagaemye konkurentosposobnosti optovyh torgovyh organizatsiy [The essence and components of the competitiveness of wholesale trade organizations]. The strategy of the enterprise in the context of increasing its competitiveness. (1(1)). 147-149. (in Russian).
Mayorova E.A. (2014). Nematerialnye aktivy kak konkurentnye preimuschestva organizatsiy roznichnoy torgovli [Soft assets as a competitive advantage of retail enterprises]. Service in Russia and abroad. (5(52)). 3-17. (in Russian). doi: 10.12737/5360 .
Mayorova E.A. (2016). Nematerialnye resursy torgovyh organizatsiy [Intangible resources of commercial enterprises]. Economy. Business. Banks. (2(15)). 111-122. (in Russian).
Mayorova E.A., Lapitskaya N.V. (2016). Assessment of customers' perception of social responsibility of trade business International Journal of Economics and Financial Issues. 6 (2). 158-163.
Panasenko S.V., Alekhina E.S., Baklakova E.V. (2016). Ekonomicheskie issledovaniya: analiz sostoyaniya i perspektivy razvitiya (ekonomika regionov) [Economic research: analysis of the state and prospects of development (regional economy)] Voronezh-Moskva: Voronezhskiy gosudarstvennyy pedagogicheskiy universitet. (in Russian).
Panasenko S.V., Stukalova I.B., Mazunina T.A. (2018). Napravleniya razvitiya sovremennoy roznichnoy torgovli [Directions of modern retail trade]. Russian Journal of Entrepreneurship. 19 (3). 599-608. (in Russian). doi: 10.18334/rp.19.3.38818.
Aleksina S.B. (2018). Stsenarii razvitiya strategii distribyutsii na rynke FMCG v usloviyakh usileniya davleniya federalnyh torgovyh setey [Scenarios for the development of distribution strategy in the FMCG market under increasing pressure from federal trade networks]. Russian Journal of Entrepreneurship. 19 (3). 709-724. (in Russian). doi: 10.18334/rp.19.3.38835.
Baskakov V.A. (2018). Perspektivnye trendy razvitiya fashion-industrii [Promising trends in the development of fashion industry]. Russian Journal of Entrepreneurship. 19 (3). 801-812. (in Russian). doi: 10.18334/rp.19.3.38843.
Bragin L.A., Karaschuk O.S., Nikishin A.F. (2017). Razvitie zony obsluzhivaniya organizatsiy torgovli v sovremennyh usloviyakh [Development of a service area for trade organizations in modern conditions]. Journal of Economy and Entrepreneurship. (10-2(87)). 474-477. (in Russian).
Chernukhina G.N., Krasilnikova E.A. (2016). Rol torgovogo predprinimatelstva v sotsialno-ekonomicheskom razvitii strany [The role of trade and entrepreneurship in socio-economic development of the country] Socio-economic development of entrepreneurship and its role in the Russian economy. 67-69. (in Russian).
Chernukhina G.N., Krasilnikova E.A. (2017). Vliyanie sovremennyh tendentsiy razvitiya roznichnoy torgovli na izmenenie konyunktury potrebitelskogo rynka [Influence of current trends of development of retail on change of the conjuncture of the consumer market]. Modern competition. 11 (2(62)). 64-71. (in Russian).
Deputatova E.Yu., Ilyashenko S.B. (2017). Kachestvo i kultura obsluzhivaniya kak faktory, formiruyuschie pokupatelskoe povedenie [Quality and service culture as factors that shape consumer behavior]. Journal of Economy and Entrepreneurship. (2-2(79)). 1191-1196. (in Russian).
Deputatova E.Yu., Ilyashenko S.B. (2017). Osobennosti povedeniya potrebiteley v elektronnoy torgovle [Features of consumer behavior in e-commerce]. Journal of Economy and Entrepreneurship. (9-3(86)). 414-418. (in Russian).
Ilyashenko S.B., Soldatova N.F. (2015). Instrumenty povysheniya prodazh v elektronnoy torgovle v period krizisa [Tools to increase sales electronic commerce during the crisis]. Economics and management in engineering. (6). 50-52. (in Russian).
Ivanov G.G., Orlov S.L. (2013). Sotsialnye aspekty predprinimatelstva v torgovle [Social Aspects of Entrepreneurship in Trade]. The Review of Economy, the Law and Sociology. (1). 56-61. (in Russian).
Karaschuk O.S. (2015). Sovershenstvovanie gosudarstvennogo regulirovaniya investitsionnoy deyatelnosti v torgovle s ispolzovaniem nalogovyh metodov [The improvement of state regulation of investment activity in trade using tax methods]. Russian Journal of Entrepreneurship. 16 (11). 1567-1578. (in Russian). doi: 10.18334/rp.16.11.238.
Karaschuk O.S., Chibirev A.V. (2015). Perspektivnye napravleniya razvitiya sobstvennoy sistemy tovarodvizheniya torgovyh organizatsiy [Promising directions in the development of own merchandise flow system in trade organizations]. Russian Journal of Retail Management. 2 (1). 31-40. (in Russian). doi: 10.18334/tezh.2.1.464.
Karaschuk O.S., Shipilova S.S. (2016). Povyshenie kachestva torgovogo obsluzhivaniya i razvitie upravleniya kachestvom v torgovle [Improving the quality of trade services and developing quality management in trade] Ufa: OOO "Aeterna". (in Russian).
Krasilnikova E.A. (2015). Razvitie regionalnyh rynkov potrebitelskikh tovarov v sovremennyh usloviyakh ekonomiki [Development of the regional markets of consumer goods in the modern economic conditions]. Russian Journal of Entrepreneurship. 16 (11). 1607-1616. (in Russian). doi: 10.18334/rp.16.11.241.
Kurenkova V.P. (2015). Torgovlya Rossii: regulirovanie i samoregulirovanie v usloviyakh rynka [Trade in Russia: regulation and self-regulation in the market conditions]. Russian Journal of Entrepreneurship. 16 (11). 1542-1556. (in Russian). doi: 10.18334/rp.16.11.236.
Kurenkova V.P. (2018). Evolyutsiya sistemy kontrolno-nadzornyh meropriyatiy v torgovle [Evolution of the system of control and supervisory measures in trade]. Russian Journal of Entrepreneurship. 19 (3). 725-736. (in Russian). doi: 10.18334/rp.19.3.38836.
Leonova Yu.G. (2012). Suschnost i slagaemye konkurentosposobnosti optovyh torgovyh organizatsiy [The essence and components of the competitiveness of wholesale trade organizations]. The strategy of the enterprise in the context of increasing its competitiveness. (1(1)). 147-149. (in Russian).
Mayorova E.A. (2014). Nematerialnye aktivy kak konkurentnye preimuschestva organizatsiy roznichnoy torgovli [Soft assets as a competitive advantage of retail enterprises]. Service in Russia and abroad. (5(52)). 3-17. (in Russian). doi: 10.12737/5360 .
Mayorova E.A. (2016). Nematerialnye resursy torgovyh organizatsiy [Intangible resources of commercial enterprises]. Economy. Business. Banks. (2(15)). 111-122. (in Russian).
Mayorova E.A., Lapitskaya N.V. (2016). Assessment of customers' perception of social responsibility of trade business International Journal of Economics and Financial Issues. 6 (2). 158-163.
Panasenko S.V., Alekhina E.S., Baklakova E.V. (2016). Ekonomicheskie issledovaniya: analiz sostoyaniya i perspektivy razvitiya (ekonomika regionov) [Economic research: analysis of the state and prospects of development (regional economy)] Voronezh-Moskva: Voronezhskiy gosudarstvennyy pedagogicheskiy universitet. (in Russian).
Panasenko S.V., Stukalova I.B., Mazunina T.A. (2018). Napravleniya razvitiya sovremennoy roznichnoy torgovli [Directions of modern retail trade]. Russian Journal of Entrepreneurship. 19 (3). 599-608. (in Russian). doi: 10.18334/rp.19.3.38818.
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