Partnership Marketing in Small Business: Ideology or Technology?

Elena Isaeva

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Journal paper

Russian Journal of Entrepreneurship *
№ 4-2 / April, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Isaeva, E. V. (2010). Partnership Marketing in Small Business: Ideology or Technology?. Russian Journal of Entrepreneurship, 11(4), 55-57.

Abstract:
The article considers the main approaches to understanding the marketing of partnerships as a business concept. The author examines the possibility of their use in the practice of small businesses.

Keywords: small business, competitive advantage, strategic objectives, concept of partnership, relations marketing, relations with consumers, current tasks

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Подробнее об авторе:

Исаева Елена Владимировна
к.э.н., доцент кафедры маркетинга и рекламы, Омский государственный университет им. Ф.М. Достоевского

Вернуться к началу

Citation:

APA
Isaeva, E. V. (2010). Partnership Marketing in Small Business: Ideology or Technology?. Russian Journal of Entrepreneurship, 11(4), 55-57.

AMA/Vancouver
Isaeva EV. Partnership Marketing in Small Business: Ideology or Technology?. Russian Journal of Entrepreneurship. 2010; 11(4):55-57.

MDPI and ACS Style
Isaeva, E.V. Partnership Marketing in Small Business: Ideology or Technology?. Russian Journal of Entrepreneurship 2010, 11, 55-57.

Chicago/Turabian Style
Isaeva, Elena Vladimirovna 2010 "Partnership Marketing in Small Business: Ideology or Technology?" Russian Journal of Entrepreneurship 11, no. 4:55-57.

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