Marketing Analysis - the Basis of Program for Promoting a New Product to the Market
Journal paper
Russian Journal of Entrepreneurship *
№ 4-2 / April, 2010
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
A new product in the increasing competition and the growing investor interest in the Russian market is becoming the cornerstone for many companies.
How to develop a new product and bring it to market competently? How not to err in forecasting and risk assessment? How to attract investors, come up to their expectations and make the product successful? A detailed analysis of the innovative product idea market is the basis for the correct answers to these questions.
Keywords: new product development, promotion of a new product, marketing analysis, innovative idea, analysis of internal environment, promotion budget, market segmentation
Страница обновлена: 06.05.2020 в 18:31:34