Foreign Methodology of Auditing Marketing Activity of Companies

Elena Chayka

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Journal paper

Russian Journal of Entrepreneurship *
№ 2-2 / February, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Chayka, E. V. (2010). Foreign Methodology of Auditing Marketing Activity of Companies. Russian Journal of Entrepreneurship, 11(2), 82-87.

Abstract:
The article explains the necessity of auditing marketing activities. The author defines the essence and special features of marketing audit, its key goals and objectives. The author suggests a comprehensive model for the implementation of marketing audit, including the audit of the external and internal environment factors of the company.

Keywords: pr, companys development strategy, marketing mix, marketing audit model of marketingaudit, internal and external environment of company, marketing risk management

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