Methodological Approaches to Assessing Corporate Image of a Production Enterprise

Elena Matuzenko, Anna Baydikova

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Journal paper

Russian Journal of Entrepreneurship *
№ 1-1 / January, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Matuzenko, E. V., & Baydikova, A. Y. (2010). Methodological Approaches to Assessing Corporate Image of a Production Enterprise. Russian Journal of Entrepreneurship, 11(1), 80-85.

Abstract:
The article summarizes methodological approaches to assessing the corporate image of a company and introduces the author's position on this issue.

Keywords: methodological approaches, benchmarking, additive model, corporate image, production enterprises, integral index, integrated assessment

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Подробнее об авторах:

Матузенко Елена Викторовна
кандидат экономических наук, доцент кафедры коммерческой деятельности и рекламы Белгородского университета потребительской кооперации

Байдикова Анна Юрьевна
аспирантка Белгородского университета потребительской кооперации

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Citation:

APA
Matuzenko, E. V., & Baydikova, A. Y. (2010). Methodological Approaches to Assessing Corporate Image of a Production Enterprise. Russian Journal of Entrepreneurship, 11(1), 80-85.

AMA/Vancouver
Matuzenko EV, Baydikova AY. Methodological Approaches to Assessing Corporate Image of a Production Enterprise. Russian Journal of Entrepreneurship. 2010; 11(1):80-85.

MDPI and ACS Style
Matuzenko, E.V.; Baydikova, A.Y. Methodological Approaches to Assessing Corporate Image of a Production Enterprise. Russian Journal of Entrepreneurship 2010, 11, 80-85.

Chicago/Turabian Style
Matuzenko, Elena Viktorovna; Baydikova, Anna Yuryevna 2010 "Methodological Approaches to Assessing Corporate Image of a Production Enterprise" Russian Journal of Entrepreneurship 11, no. 1:80-85.

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