Technology of development and market launch of innovative products

Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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№ 11 / November, 2014

Внимание. Статья ретрагирована решением редакции от 17.10.2017.

Abstract:
Problems of innovation business in Russia are largely associated with insufficient development of marketing in scientific and technical organizations and innovative companies. One of the most important problems of an innovative company is marketing support of innovative products. Practical experience indicates a high degree of risk at market launch of innovative products especially: on average, about the one-third of new products fails and results in losses instead of profit.

Keywords: investment, marketing, management, innovative products, communication, product, competition, business, modernization, globalization, market

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