Modern structural changes in typical profiles of domestic tourism products
Vladykina Yu.O.1, Rozumnaya N.V.1
1 Новосибирский государственный технический университет
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Journal paper
Russian Journal of Entrepreneurship *
Volume 18, Number 21 (November 2017)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The article analyzes the formation of demand for domestic tourism products, taking into account changing consumer preferences in the Russian market; the profile of the tourist, affecting the choice and structure of basic and additional services, the format of promotion and implementation of the internal tourism product. The studies shows that the weakening of the demand for a recreation (beach rest) occurred during the increase in the role of active, adventurous and cognitive tourism while changing the requirements for a high-quality multi-level service in the service process. Analysis of the demand characteristics demonstrates the following trends in the market: the shift of the market format towards the "new type" consumer, the reluctance of recessive tour operators to mass service, the lack of targeted demand and the basic platforms for offers in the informal consumption segment.
Keywords: marketing research, domestic tourism, tourism flow, factors of demand for tourism
JEL-classification: L83, L80
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Базы данныхФедеральная служба государственной статистики. Retrieved from http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/databases/
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