Impact of socio-economic factors and organizations' activities in the online space on e-Commerce market
Ramazanov I.A.1
, Podosenov G.V.1
1 Российский экономический университет им. Г.В. Плеханова
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Journal paper
Russian Journal of Entrepreneurship *
Volume 18, Number 4 (February 2017)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The article presents the results of the Russian e-commerce market research. We assess the e-commerce market dependence from social and economic factors and Internet infrastructure. We found out that the level of population’s and companies’ computer supply along with the Internet access availability do not impact on the Russia e-commerce market development any more. Companies’ on-line activities and the use of specific software allowing automatizing the work of companies on the market have the greatest impact.
Keywords: internet-marketing, e-commerce, online space
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