Consumers ' perception of fashion products

Melnikova A.V.1
1 Российский экономический университет

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Journal paper

Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 10, Number 2 (February 2020)

Citation:

Melnikova, A. V. (2020). Consumers ' perception of fashion products. Journal of Economics, Entrepreneurship and Law, 10(2), 297-308. https://doi.org/10.18334/epp.10.2.100474

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42460709
Cited: 3 by 07.08.2023

Abstract:
This article describes in detail the complex process of consumers' perception of fashion products. The first part of the paper analyzes the concept of "fashion industry" and the interaction of fashion industry agents. Further, the mechanism of consumers' perception of fashion products is analysed. Based on the findings, a study is conducted to describe the perception of designer fashion products among a specific segment of consumers so called "Golden youth".

Keywords: Fashion industry, product perception, luxury goods, consumers of luxury goods, consumer perception

JEL-classification: L67, M21, M31, D11

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Chenchik A.V. (2016). The importance and perspectives of fashion industry XXIX Mezhdunarodnye Plekhanovskie chteniya. 16-19.

Chenchik A.V. (2018). Portret sovremennogo potrebitelya tovarov klassa lyuks (roskoshi) [Portrait of a modern consumer of luxury goods (luxury)]. Russian Journal of Entrepreneurship. 19 (4). 1315-1322. (in Russian). doi: 10.18334/rp.19.4.38995 .

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Gorbacheva E.A., Muratova A.R. (2016). Geshtalt-zakony v marketinge kak mekhanizm effektivnogo upravleniya vospriyatiem [Gestalt-laws marketing as effective mechanism of perception]. International Journal of Humanities and Natural Sciences. 5 (1). 22-25. (in Russian).

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Melnikova A. V. (2019). Aktualnye problemy razvitiya i podderzhki predprinimatelstva v industrii mody [Modern aspects of entrepreneurship development and support in fashion industry]. Aktualnye problemy razvitiya i podderzhki predprinimatelstva v industrii mody. 9 (2-1). 117-125. (in Russian). doi: 10.25799/AR.2019.91.2.010 .

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