The market of services of entertainment centers: a look through the prism of image-forming factors. Part 7. Features of rational perception
Zakuskin S.V.1
1 ООО Агентство «Компас Рисерч», Russia
Download PDF | Downloads: 17 | Citations: 4
Journal paper
Creative Economy (РИНЦ, ВАК)
опубликовать статью | оформить подписку
Volume 14, Number 1 (January 2020)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42564724
Cited: 4 by 24.01.2023
Abstract:
The article presents an analysis of the entertainment services market using an integration-based marketing communications approach by conducting research on consumer preferences. Spaces are constructed; and features of rational perception and rational attitude to entertainment centers are described depending on the segments, as well as socio-demographic parameters of the target group. The images of real entertainment centers are compared with the ideal; and options for improving them are considered. Conclusions from the analysis are formulated; and recommendations for the development of images with reference to possible promotion strategies are proposed.
Keywords: integrated marketing communications, marketing research, target group, consumer preferences and expectations, the market of entertainment services, entertainment centers positions, promotion of entertainment centers, factor analysis, discriminant analysis
JEL-classification: M30, M31, M39
References:
Kabanova E.E., Vetrova E.A. (2017). Otsenka turisticheskikh vozmozhnostey Vladimirskoy oblasti [Assessment of tourist opportunities of the vladimir region]. Socio-economic phenomena and processes. (4). 12-17. (in Russian).
Korokoshko Yu.V. (2014). Sovremennoe obshchestvo i marketing: novye segmenty v prodvizhenii produktsii promyshlennogo predpriyatiya [Contemporary society and marketing: new segments in promotion of industrial companies products]. Sovremennoe obschestvo i vlast. (2). 67-72. (in Russian).
Lapitskaya L.V., Fedorov A.I. (2016). Diagnostika konkurentnyh preimushchestv torgovyh tsentrov v regione [The Diagnosis of Competitive Advantages of Shopping Malls in a Region]. Journal of the Ural State University of Economics. (1). 90-97. (in Russian).
Noskova E.V. (2019). Izmerenie vliyaniya pozitsionirovaniya na loyalnost potrebiteley k predpriyatiyam obshchestvennogo pitaniya [Measuring the Influence of Positioning on the Consumers Loyalty to Food Enterprises]. Practical Marketing. (9). 3-11. (in Russian).
Zakuskin S.V. (2018). Integratsiya marketingovyh kommunikatsiy na osnove analiza potrebitelskikh predpochteniy [Integration of marketing communications based on the analysis of consumer preferences]. Russian Journal of Entrepreneurship. (6). 1913-1938. (in Russian).
Zakuskin S.V. (2019). Rynok uslug razvlekatelnyh tsentrov: vzglyad cherez prizmu imidzheobrazuyushchikh faktorov. Chast 1. Emotsionalnyy aspekt, obshchee reshenie [The market of services of entertainment centers: a look through the prism of image-forming factors. Part 1. The emotional aspect of a general solution]. Creative economy. (5). 1003-1026. (in Russian).
Zakuskin S.V. (2019). Rynok uslug razvlekatelnyh tsentrov: vzglyad cherez prizmu imidzheobrazuyushchikh faktorov. Chast 4. Ratsionalnyy aspekt, obshchee reshenie [The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution]. Creative economy. (9). 1807-1826. (in Russian).
Zakuskin S.V. (2019). Rynok uslug razvlekatelnyh tsentrov: vzglyad cherez prizmu imidzheobrazuyushchikh faktorov. Chast 5. Osobennosti emotsionalnogo vospriyatiya [The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception]. Creative economy. (8). 1573-1596. (in Russian).
Zakuskin S.V. (2019). Rynok uslug razvlekatelnyh tsentrov: vzglyad cherez prizmu imidzheobrazuyushchikh faktorov. Chast 5. Regionalnye osobennosti ratsionalnyh predpochteniy [The market of services of entertainment centers: a look through the prism of image-forming factors. Part 5. Regional features of rational preferences]. Creative economy. (11). 2301-2314. (in Russian).
Zakuskin S.V. (2019). Rynok uslug razvlekatelnyh tsentrov: vzglyad cherez prizmu imidzheobrazuyushchikh faktorov. Chast 6. Gruppovye osobennosti ratsionalnyh predpochteniy [The market of services of entertainment centers: a look through the prism of image-forming factors. Part 6. Group features of rational preferences]. Creative economy. (12). (in Russian).
Страница обновлена: 26.04.2025 в 11:22:47