The relationship between education marketing and adaptation of students
Irina Korsakova1, Rimma Gaifulina1
1 Кемеровский институт (филиал) РЭУ им. Г.В. Плеханова
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Journal paper
Creative Economy (РИНЦ, ВАК)
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Volume 9, Number 7 (2015)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=23815972
Abstract:
The article deals with the main marketing aspects of the educational market: principles of marketing activities in institutions, which implement marketing functions in education. The role of the state in education marketing is also determined. The authors indicate the need to ensure social and psychological adaptation of students to the new conditions of the educational environment and give ways of implementing this process.
Keywords: educational market, educational environment, education marketing, education process, social and psychological adaptation of students
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