Entrepreneurship in Museum Business: Facing the Challenges of Globalization

Olyga Saginova, M. Veyyo

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Journal paper

Russian Journal of Entrepreneurship *
№ 6 / March, 2012
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Saginova, O. V., & Veyyo, M. (2012). Entrepreneurship in Museum Business: Facing the Challenges of Globalization. Russian Journal of Entrepreneurship, 13(6), 169-174.

Abstract:
The paper focuses on the development of business models in the social sphere, taking the positive experience of museums around the world as an example. To maintain successful museum business and improve the business models involved, one must consider the modern trends in urban construction and architecture, geographical expansion of museum representatives, branches and offices abroad, new technologies in marketing, planning and financing museum projects.

Keywords: museum business, marketing of objects of culture, modern museum

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Подробнее об авторах:

Сагинова Ольга Витальевна
д-р. экон. наук, профессор, зав. кафедрой сравнительной экономики и предпринимательства, Российский экономический университет им. Г.В. Плеханова, г. Москва

Вейё М.
студентка, бизнес-школа Audencia, г. Нант, Франция

Вернуться к началу

Citation:

APA
Saginova, O. V., & Veyyo, M. (2012). Entrepreneurship in Museum Business: Facing the Challenges of Globalization. Russian Journal of Entrepreneurship, 13(6), 169-174.

AMA/Vancouver
Saginova OV, Veyyo M. Entrepreneurship in Museum Business: Facing the Challenges of Globalization. Russian Journal of Entrepreneurship. 2012; 13(6):169-174.

MDPI and ACS Style
Saginova, O.V.; Veyyo, M. Entrepreneurship in Museum Business: Facing the Challenges of Globalization. Russian Journal of Entrepreneurship 2012, 13, 169-174.

Chicago/Turabian Style
Saginova, Olyga Vitalyevna; Veyyo, M. 2012 "Entrepreneurship in Museum Business: Facing the Challenges of Globalization" Russian Journal of Entrepreneurship 13, no. 6:169-174.

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