Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill

Mariya Makarova

Journal paper

Russian Journal of Entrepreneurship *
№ 3-2 / March, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Abstract:
The author discusses interrelation, proportion and terminology of those company’s intangible assets which make up the excess of the company’s market value over the value of its net assets, i.e. brand, reputation and goodwill.

Keywords: marketing, brand, intangible assets, goodwill, business reputation, trademark, merchandise mark

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