Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill

Mariya Makarova

Еще публикации на эту тему:

Teoreticheskie osnovy reputatsiologii (Горин С.В.) Creative Economy. Num. 5 / 2007

Dependence of Enterprise Business Reputation on Innovative Level of Development (Макаров Е.И., Дьяконова С.Н.) Creative Economy. Num. 7 / 2012

Goodwill of organization as its cost indicator of its perfection (Шарипов Т.Р., Акатов Н.Б.) Creative Economy. Num. 8 / 2011

Modeling of the digital currency assets market: economic and legal aspects (Городнова Н.В.) Journal of International Economic Affairs. Num. 3 / 2021

Technology of assessment of value added by intellectual capital on the base of information productivity defining (Иващенко А.Е.) Creative Economy. Num. 4 / 2011

Journal paper

Russian Journal of Entrepreneurship *
№ 3-2 / March, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Makarova, M. E. (2010). Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill. Russian Journal of Entrepreneurship, 11(3), 34-40.

Abstract:
The author discusses interrelation, proportion and terminology of those company’s intangible assets which make up the excess of the company’s market value over the value of its net assets, i.e. brand, reputation and goodwill.

Keywords: marketing, brand, intangible assets, goodwill, business reputation, trademark, merchandise mark

Похожие статьи:

Goodwill of labor potential of personnel as factor of growth of its competiveness (Потуданская В.Ф., Трункина Л.В.) Creative Economy. Num. 6 / 2011

Business reputation (goodwill) management at companies working in the sphere of communication services. (Габуева Л.Г.) Creative Economy. Num. 9 / 2013

Подробнее об авторе:

Макарова Мария Евгеньевна
Аспирант экономического факультета Московского Государственного Университета им. Ломоносова

Вернуться к началу

Citation:

APA
Makarova, M. E. (2010). Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill. Russian Journal of Entrepreneurship, 11(3), 34-40.

AMA/Vancouver
Makarova ME. Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill. Russian Journal of Entrepreneurship. 2010; 11(3):34-40.

MDPI and ACS Style
Makarova, M.E. Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill. Russian Journal of Entrepreneurship 2010, 11, 34-40.

Chicago/Turabian Style
Makarova, Mariya Evgenyevna 2010 "Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill" Russian Journal of Entrepreneurship 11, no. 3:34-40.

Смотрите также:

Correlation of demographic and innovative priorities of strategic development of the Arctic regions of the Russian Federation (Губина О.В., Проворова А.А.) Russian Journal of Innovation Economics. Num. 2 / 2019

HR-brand, Brand and Reputation of a Company as Subjects of Intangible Property (Колесникова Ю.С., Фахрутдинова Е.В.) Creative Economy. Num. 2 / 2013

The role of digitalisation in transforming the accounting profession and HR management (Коноваленко И.Е., Верников В.А. и др.) Informatization in the Digital Economy. Num. 3 / 2022

Technology of assessment of value added by intellectual capital on the base of information productivity defining (Иващенко А.Е.) Creative Economy. Num. 4 / 2011

Modeling of the digital currency assets market: economic and legal aspects (Городнова Н.В.) Journal of International Economic Affairs. Num. 3 / 2021

Страница обновлена: 08.05.2020 в 21:24:01