Four Rules of Business Navigation in Adoption of the Balanced Scorecard at an Enterprise

Aleksandr Zaytsev

Journal paper

Russian Journal of Entrepreneurship *
№ 2-2 / February, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Abstract:
The article analyses the necessity of creating and applying the Balanced Scorecard (BSC) when solving the problem of improving competitiveness and increasing efficiency of enterprise’s activity.

Keywords: competitiveness, competitive strategy, balancedscorecard (bsc), efficiency of enterprises activity

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