Recording Special Features of Consumer Services when Developing Marketing Strategy

Irina Otvagina

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Journal paper

Russian Journal of Entrepreneurship *
№ 1-2 / January, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Otvagina, I. E. (2010). Recording Special Features of Consumer Services when Developing Marketing Strategy. Russian Journal of Entrepreneurship, 11(1), 142-147.

Abstract:
The most complete and full satisfaction of the growing needs of the population in modern society involves not only a rapid growth of the production sphere but also development of public services. The role of public services in the economy increases every year. A special place in improving the welfare of the population belongs to the system of consumer services. In the context of its development, application of marketing approaches is very relevant and the least worked out.

Keywords: marketing strategies, market of personal services, process of rendering services, service strategy

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