Role of Trade Infrastructure in Enhancing Competitiveness of Trade Enterprises

Vera Archakova

Journal paper

Russian Journal of Entrepreneurship *
№ 4-1 / April, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Archakova, V. G. (2010). Role of Trade Infrastructure in Enhancing Competitiveness of Trade Enterprises. Russian Journal of Entrepreneurship, 11(4), 114-118.

Abstract:
New consumer demands led to changes in the trade infrastructure, the main purpose of which now is not so much to ensure effective flow of goods but to fully meet customers' needs. The article shows the role of the trade infrastructure in shaping services of retail enterprises and reflects its modern features.

Keywords: competitiveness, trade infrastructure, trade enterprise, trade service, attractiveness of service, consumer loyalty, flow of goods

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