Entrepreneurial Bank Development

Vitaliy Dedegkaev

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Journal paper

Russian Journal of Entrepreneurship *
№ 4-1 / April, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Dedegkaev, V. E. (2010). Entrepreneurial Bank Development. Russian Journal of Entrepreneurship, 11(4), 103-107.

Abstract:
The article considers the concept of enterprising in terms of banking activities. The author clarifies the concept of entrepreneurial development in this field, emphasizes the role of marketing and analyzes the main directions of the banking business development. He suggests the concept of marketing management for retail financial and credit services.

Keywords: banking, bank marketing, commercial bank, financial services, lending, entrepreneurial development, credit institution

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