Modern problems and concepts of creating and promoting a brand of educational services

Venera Ayupova

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Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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№ 5 / May, 2010

Citation:

Ayupova, V. K. (2010). Modern problems and concepts of creating and promoting a brand of educational services. Creative Economy, 4(5), 82-86.

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=13920603
Cited: 2 by 05.09.2022

Abstract:
The article shows the features of branding in higher education and its role in enhancing the effectiveness of the reform of higher education. Author carried out the analysis of the external environment to create an effective model for brand development of the educational institution.

Keywords: higher education, competitiveness, brand, branding, brand management

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Подробнее об авторе:

Аюпова Венера Казбековна
Соискатель кафедры менеджмента и маркетинга Камской государственной инженерно-экономической академии (ИНЭКА), старший преподаватель, декан финансово-экономического факультета Набережночелнинского института Восточной экономико-юридической гуманитарной академии

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Citation:

APA
Ayupova, V. K. (2010). Modern problems and concepts of creating and promoting a brand of educational services. Creative Economy, 4(5), 82-86.

AMA/Vancouver
Ayupova VK. Modern problems and concepts of creating and promoting a brand of educational services. Creative Economy. 2010; 4(5):82-86.

MDPI and ACS Style
Ayupova, V.K. Modern problems and concepts of creating and promoting a brand of educational services. Creative Economy 2010, 4, 82-86.

Chicago/Turabian Style
Ayupova, Venera Kazbekovna 2010 "Modern problems and concepts of creating and promoting a brand of educational services" Creative Economy 4, no. 5:82-86.

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