Анализ феномена «покупательский опыт»

Fokina O.V.1
1 Вятский государственный университет, Russia

Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 13, Number 12 (December 2019)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42441871
Cited: 5 by 30.01.2024

Abstract:
The article analyzes the phenomenon of "consumer experience" in the context of its evolutionary transformation. The author clarifies the terminological apparatus and differentiates the concepts of "consumer experience" and "consumer impressions". The study also systematized approaches to understanding the essence of consumer experience, revealed that the evolution of consumer value is associated with the evolutionary development of man and his needs. On the basis of systematized data, the author presents his own interpretation of consumer experience at the present stage of development of society, associated with consumer value.

Keywords: consumer value, experience economy, consumer experience, consumer impressions

JEL-classification: M31, L81, D11

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