The concept of "Business model" vs the concept of "Strategy": the duality of modern views

Denisov I.V.¹, Petrenko E.S.¹, Koshmaganbetova Zh.B.², Togaybeva L.I.²
¹ Российский экономический университет имени Г.В. Плеханова, Russia
² Карагандинский государственный технический университет, Kazakhstan

Download PDF | Downloads: 30 | Citations: 5

Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
опубликовать статью | оформить подписку

Volume 13, Number 11 (November 2019)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=41471552
Cited: 5 by 07.12.2023

Abstract:
The article presents a study of the search for similarities and differences between the concepts of business model and strategy. An example of a discussion of the relationship between business models and strategy, characterized by two opposing approaches, is given. One approach is that a business model is no more than a new term based on historical strategy research and adds little to the knowledge available. The article also reflects the opposite view on the relationship between business model and strategy, which is a huge difference between business model and strategy. The business model and strategy in this case are separate constructs that require separate consideration. In addition, the business model is considered not only in the context of the confrontation between two different opinions on the definition of its essence, but also as a new representation of the concept of strategy, as well as separate from the strategy of scientific direction.

Keywords: strategy, competition, business model, value, cost

JEL-classification: M11, M21, M29

References:

Adner R., Kapoor R. (2010). Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance in new technology generations Strategic management journal. (31.3 ). 306-333.
Amit R., Zott C. (2001). Value creation in e‐business Strategic management journal. (22.6‐7). 493-520.
Bogers M., Afuah A., Bastian B. (2010). Users as innovators: a review, critique, and future research directions Journal of management. (36.4). 857-875.
Casadesus-Masanell R., Ricart J.E. (2010). From strategy to business models and onto tactics Long range planning. (43.2-3). 195-215.
Cennamo C., Santalo J. (2013). Platform competition: Strategic trade‐offs in platform markets Strategic management journal. (34.11 ). 1331-1350.
Chesbrough H., Rosenbloom R.S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies Industrial and corporate change. (11.3). 529-555.
Cozzolino A., Giarratana M. (2014). Mechanisms of value creation in platforms markets: Evidences from the digitized newspaper industry DRUID Society Conference.
Denisov I.V., Velinov E., Viter K.A., Busalova A.D. (2019). Biznes-model: istoriya razvitiya ponyatiya v zarubezhnyh i otechestvennyh nauchnyh publikatsiyakh [Business model: the history of the development of the concept in foreign and domestic scientific publications]. Leadership and management. (4). (in Russian).
Hamel E. (2004). Cholinergic modulation of the cortical microvascular bed Progress in brain research. (145). 171-178.
Lepak D. P., Smith K. G., Taylor M. S. (2007). Value creation and value capture: a multilevel perspective Academy of management review. (32.1). 180-194.
Markides C., Sosa L. (2013). Pioneering and first mover advantages: the importance of business models Long Range Planning. (46.4-5). 325-334.
Massa L., Tucci C.L., Afuah A. (2017). A critical assessment of business model research Academy of Management Annals. (11.1). 73-104.
McGrath R.G. (2010). Business models: A discovery driven approach Long range planning. (43.2-3). 247-261.
Nickerson J. A., Silverman B. S., Zenger T. R. (2007). Theproblem'of creating and capturing value Strategic Organization. (5.3 ). 211-225.
Porter M. E. (1980). Industry structure and competitive strategy: Keys to profitability Financial analysts journal. (36.4). 30-41.
Porter M.E. (2001). Strategy and the Internet Harvard Business Review. (March).
Priem R.L. (2007). A consumer perspective on value creation Academy of Management Review. (32.1). 219-235.
Ramírez R. (1996). Wrapping form and organizational beauty Organization. (3.2). 233-242.
Tantalo C., Priem R. L. (2016). Value creation through stakeholder synergy Strategic Management Journal. (37.2). 314-329.
Teece D.J. (2010). Business models, business strategy and innovation Long range planning. (43.2-3). 172-194.
Wirtz B. W. et al. (2016). Business models: Origin, development and future research perspectives Long range planning. (49.1). 36-54.
Zott C., Amit R. (2008). The fit between product market strategy and business model: implications for firm performance Strategic management journal. (29.1 ). 1-26.
Zott C., Amit R. (2013). The business model: A theoretically anchored robust construct for strategic analysis Strategic Organization. (11.4). 403-411.

Страница обновлена: 09.04.2025 в 01:46:25

Подробнее об авторах: