Influence of innovation on the competitiveness of produced products

Molchanova S.M.1, Losev K.V.1
1 Санкт-Петербургский государственный университет аэрокосмического приборостроения, Russia

Journal paper

Russian Journal of Innovation Economics (РИНЦ, ВАК)
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Volume 9, Number 4 (October-December 2019)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42555575
Cited: 10 by 30.01.2024

Abstract:
The article emphasizes the need to possess modern methods of assessing the effectiveness of investments used abroad and in domestic practice and creating an innovative model of employee behavior in the corporate environment. The importance of choosing the most effective methods for evaluating innovative projects in order to increase the efficiency of the company and the competitiveness of products is noted. The dependence of the innovation strategy and investment on the personal competencies of the head responsible for the venture direction in the company is investigated. The influence of the implementation of an innovative strategy and the adoption of sound management decisions on the effectiveness of the company and the competitiveness of products is summarized. The article reveals the tasks, the solution of which will improve the competitiveness of innovative products and effectively implement the innovative strategy at the enterprise. The classification of innovations and their impact on the formation of breakthrough technologies that change the functioning of the consumer market is given.

Keywords: innovation, investment in R&D, venture capital investment, methods for assessing the effectiveness of innovative projects, innovative leadership, capital investments, corporate environment

JEL-classification: M11, O31, O32, O33

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