Determining the factors affecting the productivity of specialists of the new generation (based on the example of the marketing team of the generation z representatives)

Pomogaeva K.Yu.1, Brovchenko E.A.1, Baeva E.G.1, Malchikova N.S.1
1 Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики, Russia

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Journal paper

Russian Journal of Labour Economics (РИНЦ, ВАК)
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Volume 6, Number 1 (January-March 2019)

Citation:

Pomogaeva, K. Y., Brovchenko, E. A., Baeva, E. G., & Malchikova, N. S. (2019). Determining the factors affecting the productivity of specialists of the new generation (based on the example of the marketing team of the generation z representatives). Russian Journal of Labour Economics, 6(1), 627-636. https://doi.org/10.18334/et.6.1.39776

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=37307880
Cited: 4 by 07.12.2023

Abstract:
The relevance of this article is to study a new type of personnel for the modern labor market. The article presents the results of the work of marketing team of generation Z representatives through an experiment, confirms some of the stated hypotheses about the team’s productivity, provides evidence of the negative impact of autonomy and personal conflicts on work efficiency, justifies the need to ensure circulation of ideas within the team. The author suggests possible options for eliminating the negative consequences of team management. The obtained results can be used in the development of a new personnel management methodology.

Keywords: personnel management, autonomy, marketing team, circulation of ideas, degree of control, team effectiveness

JEL-classification: J24, J23, J21

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References:

Baena F., Guarin A., Mora J., Sauza J., Retat S. (2017). Learning factory: the path to Industry 4.0/ Procedia.
Brovchenko E.A., Pomogaeva K.Yu. (2018). Issledovanie povedencheskoy aktivnosti pokoleniya Z [The study of generation Z behavioral activity]. Quality. innovation. education. 32-39. (in Russian).
Brovchenko E.A., Pomogaeva K.Yu. (2018). Issledovanie povedencheskoy aktivnosti pokoleniya Z [The study of generation Z behavioral activity]. Quality. innovation. education. 32-39. (in Russian).
Business models in the digital economy: an empirical classification of digital marketplacesFraunhofer center for international management and knowledge economy. Retrieved September 11, 2018, from https://www.imw.fraunhofer.de/content/dam/moez/de/documents/Working_Paper/Working_Paper_Digital_Marketplaces_final.pd
Evnevich M.A. (2006). Osobennosti upravleniya personalom v intellektualnyh i tvorcheskikh organizatsiyakh [Features of personnel management in creative organizations]. Upravlenie razvitiem personala. 184-189. (in Russian).
Galynchik T.A. (2017). Razvitie personala v usloviyakh ekonomiki znaniy [Personnel development in knowledge economy]. Scientific and methodical electronic journal Concept. (S1). 21-24. (in Russian).
Sidorenko Yu.A., Frolov V.G. (2015). Osnovnye usloviya formirovaniya promyshlennoy politiki: problemy innovatsionno-investitsionnoy sbalansirovannosti [Basic conditions for the formation of industrial policy: the problem of innovation and investment balance]. Journal of Economy and Entrepreneurship. (11-1(64)). 142-145. (in Russian).

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