Current state of the exhibition industry in the Russian Federation: problems and solutions
Ulanovskaya O.N.1
1 Институт экономики и управления (структурное подразделение) федерального государственного автономного образовательного учреждения высшего образования «Крымский федеральный университет имени В.И. Вернадского»
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 8 (August 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The article considers the main provisions of the Concept of the development of exhibition and fair and congress activities in the Russian Federation, taking into account the key problems of the exhibition industry in the Russian Federation. With the help of content analysis, the author conducted a marketing research, the results of which illustrate the general state and trends of the development of exhibition activities in the Russian Federation. This article can be useful to experts in the field of exhibition business, marketers and economists.
Keywords: exhibition business, exhibition industry, exhibition events, exhibition space, visitors, exhibitors, organizers of the exhibition
JEL-classification: M31, M37, M39
References:
Evteev M.A. (2012). Razvitie vystavochnoy deyatelnosti na territorii Rossiyskoy Federatsii [Development of exhibition activities on the territory of the Russian Federation]. Journal of Economy and Entrepreneurship. (4(27)). 156-158. (in Russian).
Rubinshteyn E.D., Blinova O.N. (2015). Vystavochnaya deyatelnost za rubezhom: analiz i perspektivy razvitiya [Exhibition activities abroad: analysis and development prospects]. Theory and practice of social development. (5). 45-48. (in Russian).
Ulanovskaya O.N. (2017). Osobennosti marketingovogo tsenoobrazovaniya v sfere vystavochnoy deyatelnosti [Features of marketing pricing in the field of exhibition activities]. RISK: Resources, information, supply, competition. (3). 207-214. (in Russian).
Ulanovskaya O.N., Kondrateva A.S. (2015). Sovremennoe sostoyanie i perspektivy razvitiya vystavochnoy deyatelnosti v Rossiyskoy Federatsii [Current state and prospects of exhibition activities in the Russian Federation] Current problems and prospects of economic development. 132-134. (in Russian).
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