Organizational and management support of the unity of the solution of the tactical and strategic tasks of the enterprise as the factor of the effectiveness of its innovative development
Melnikov O.N.1, Krasnikova A.S.1
1 Московский государственный технический университет им. Н.Э. Баумана
Download PDF | Downloads: 32 | Citations: 10
Journal paper
Russian Journal of Innovation Economics (РИНЦ, ВАК)
опубликовать статью | оформить подписку
Volume 8, Number 2 (April-June 2018)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=35288493
Cited: 10 by 26.03.2022
Abstract:
The article presents the results of research into the problem of increasing the effectiveness of introducing the results of strategic (marketing) research to the market, taking into account the reduction in the time and costs for the timely preparation (expansion of opportunities) of existing production systems in accordance with the expected strategic objectives. It is shown that at present the strategic and tactical work of the enterprise is time-separated and is carried out according to the scheme of consecutive execution. With the purpose of solving the task in view, a model of the innovative approach to the organization of the solution of strategic tasks of the enterprise is proposed, consisting in the parallel-sequential fulfillment of tactical and strategic tasks. To this end, it is proposed to expand the responsibility of strategic units for the development of tactical units with the view to the practical implementation of strategic tasks in the new market conditions.
Keywords: innovation, strategy, technology, strategic marketing, production systems, tactics, tactical marketing, job responsibilities
JEL-classification: O31, M31, O32, M21
References:
Avdeeva E.S., Mironova V.V., Reznik A.E. (2017). Strategiya diversifikatsii kak sredstvo dostizheniya dolgosrochnoy konkurentosposobnosti [Diversification strategy as a tool for achieving long-term competitiveness]. Russian Journal of Entrepreneurship. 18 (14). 2143-2152. (in Russian). doi: 10.18334/rp.18.14.38161.
Balyabin A.A., Shishova M.S. (2008). Menedzhment pri prinyatii upravlencheskikh resheniy [Management in making managerial decisions]. Vestnik Tverskogo gosudarstvennogo tekhnicheskogo universiteta. (13). 67-71. (in Russian).
Blokhovtsova G.G. (2017). Innovatsionnye podkhody k formirovaniyu effektivnogo stilya upravleniya [Innovative approaches to the formation of an effective management style]. Higher education today. (6). 8-10. (in Russian).
Bobkova N.G, Balabanov E.G. (2013). Zavisimost stilya upravleniya i gotovnosti k innovatsionnoy deyatelnosti [Dependence of management style and readiness for innovation]. Vestnik Irkutskogo universiteta. (16). 3-4. (in Russian).
Braun Mark G. (2005). Sbalansirovannaya sistema pokazateley: na marshrute vnedreniya [Balanced scorecard: on the implementation route] M.: Alpina Biznes Buks. (in Russian).
Galanina O.N. (2016). Doverie rabotnikov k stilyu rukovodstva v organizatsiyakh [Employees trust to the management style in organizations]. Upravlenie ustoychivym razvitiem. (2). 54-59. (in Russian).
Gerasimov K.B., Antonov S.A. (2012). Prinyatie upravlencheskikh resheniy pri reshenii funktsionalnyh zadach upravleniya [Adoption of managerial decisions in the solution of functional management tasks]. Issues of economics and law. (49). 165-168. (in Russian).
Golovkova I.A., Kiselitsa E.P. (2016). Innovatsionnaya logisticheskaya strategiya kak effektivnyy instrument optimizatsii biznes-protsessov predpriyatiya [Innovative logistics strategy as an effective tool for optimizing business processes of the company]. Creative economy. 10 (4). 379-394. (in Russian). doi: 10.18334/ce.10.4.35059.
Guryan L.V. (2015). Podkhody k razrabotke strategii investirovaniya v professionalnoe razvitie personala dlya malyh predpriyatiy [Approaches to Elaborating the Strategy for Investment in the Professional Development of Personnel for Small Businesses]. Creative economy. 9 (2). 189-198. (in Russian). doi: 10.18334/ce.9.2.118.
Kaplan R.S., Norton D.P. (2006). Sbalansirovannaya sistema pokazateley. Ot strategii k deystviyu [Balanced scorecard. From strategy to action] ZAO «Olimp-Biznes». (in Russian).
Krymov S.M., Leventsov V.A. (2017). Kontseptualnye osnovy i tendentsii transformatsiy relyatsionnyh otnosheniy sovremennyh predpriyatiy na razlichnyh etapakh razvitiya [Conceptual foundations and trends in transformations of relational interactions of modern enterprises at various stages of development]. Russian Journal of Entrepreneurship. 18 (22). 3593-3604. (in Russian). doi: 10.18334/rp.18.22.38499.
Lavrichenko O.V. (2013). Dostizhenie ustoychivogo razvitiya promyshlennogo predpriyatiya v protsesse realizatsii innovatsionnoy strategii [Achievement of the Sustainable Development of Industrial Company Within the Process of the Innovational Strategy Realization]. Creative economy. 7 (7). 59-63. (in Russian).
Nesvit A.V. (2016). Upravlencheskoe reshenie kak rezultat analiza problemnoy situatsii [Management decision as a result of the analysis of the problem situation]. Economics and management: analysis of trends and development prospects. (28). 21-25. (in Russian).
Nikitochkina Yu.V. (2017). Vozmozhnosti koordinatsii organov vlasti i predpriyatiy vysokotekhnologichnyh i naukoemkikh otrasley v protsesse podgotovki proizvodstvennogo personala v innovatsionnoy ekonomike [Options for coordination of authorities and enterprises of high-tech and knowledge-intensive industries in the process of training production staff in the innovation economy]. Creative economy. 11 (11). 1157-1170. (in Russian). doi: 10.18334/ce.11.11.38484.
Okhotskiy E.V. (2017). Kadrovyy potentsial upravleniya: trudnosti preodoleniya tyagot byurokraticheskoy gravitatsii [Human resources management: the difficulties of overcoming the burdens of bureaucratic gravity]. Human resource management and intellectual resources management in Russia. 6 (1). 19-25. (in Russian). doi: 10.12737/24686.
Reznik E.P., Avdeeva E.S., Denisov D.D. (2016). Strategiya novoy industrializatsii [Strategy of new industrialization]. Russian Journal of Entrepreneurship. 17 (12). 1429-1440. (in Russian). doi: 10.18334/rp.17.12.35368.
Volkov S.D., Galuzina S.M. (2016). Upravlencheskoe reshenie v organizatsionnoy sisteme upravleniya [The administrative decision in an organizational control system]. Scientific journal of NIITMO. Series: Economics and Environmental Management. (2). 92-99. (in Russian).
Стратегический маркетинг: как настроить предприятие на долгосрочный успехGd.ru. (in Russian). Retrieved from https://www.gd.ru/articles/8843-qqq-16-m10-07-10-2016-strategicheskiy-marketing
Страница обновлена: 26.04.2025 в 17:05:41