About approaches and principles of development of trade and service cluster on the basis of the large trade (trade and entertainment) center
Cheglov V.P.1, Ivshin V.A.2
1 Российский экономический университет им. Г.В. Плеханова
2 Московский финансово-промышленный университет «Синергия»
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 6 (June 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
This article discusses one of the modern directions of the system development of trade in Russia, namely the possibilities and approaches to the creation on the basis of shopping centers of trade and service clusters, providing synergy of development as an integrator and tenants attracted by them. The research is based on the results of a survey of tenants of one of the largest shopping and entertainment centers in the country, as well as theoretical and practical developments of the authors.
Keywords: cluster, integration, synergy, integrated trading system, shopping center, shopping and entertainment center (Mall), unifying platform
JEL-classification: L81, L89, L80
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