Impact of communication policy of a public organization on image-making

Gurina M.A.¹, Moiseev A.D.¹, Shurupova A.S.¹
¹ Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Липецкий филиал), Russia

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Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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Volume 12, Number 3 (March 2018)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=32742084
Cited: 4 by 26.03.2022

Abstract:
One of the main priorities of PR-sphere is making a company’s positive image through the creation of a directed image policy. A process of public associations’ image-making is based on targeted communication with the population and requires the development of special measures for its formation and promotion. The article generalizes the useful experience of making the image of the Lipetsk regional branch of All-Russian Public Organization “Business Russia”on the basis of PR technologies. We reveal the main stages of the organization's development in strengthening its reputation; we show the results of practical studies of the organization's activities and justify the expediency and effectiveness of the implementation of communication activities.

Keywords: image, public relations, communication policy, public organization

JEL-classification: M31, M37, M39

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