Omnichannel sales of retail trade organizations in the context of trends in the development of the children’s goods market
Zvereva A.O.1
, Leonova Yu.G.1
1 Российский экономический университет им. Г.В. Плеханова
Download PDF | Downloads: 24
Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 3 (March 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
In the article the authors consider the practice of retail trade organizations, whose product specialization is children's goods. We cover certain macroeconomic trends in the industry, which predetermine the development vectors of the economic entities involved in it. Despite the deterioration of persons' purchasing power and changes in purchasing priorities, children's goods are still an important component of consumer expense. Most companies of the industry must take into account the active influence of information technology on the practice of trade. Expansion of foreign stores on the Russian market has become possible largely due to the availability of tools and technical means for organizing online sales. In the foreseeable future, the economic entities which retail children's goods will be forced to use the concept of omnichannel sales in order to maintain their competitive positions in the market.
Keywords: retail trade, omnichannel sales, children's goods
JEL-classification: L26, L29, L81
References:
Ilyashenko S.B., Matrosov A.A. (2017). Elektronnaya kommertsiya kak sredstvo povysheniya effektivnosti traditsionnoy torgovli [E-commerce as a means of improving the effectiveness of traditional trade] Financial and economic legislation and its role in modern realities. 144-146. (in Russian).
Ivanov G.G., Mayorova E.A., Nikishin A.F., Shipilova S.S. (2017). Povyshenie konkurentosposobnosti predpriyatiy industrii detskikh tovarov [Improving the competitiveness of children products industry]. Journal of Economy and Entrepreneurship. (2-1 (79-1)). 390-394. (in Russian).
Karaschuk O.S., Shipilova S.S. (2016). Povyshenie kachestva torgovogo obsluzhivaniya i razvitie upravleniya kachestvom v torgovle [Improving the quality of trade services and the development of quality management in trade] Ufa: Obschestvo s ogranichennoy otvetstvennostyu "Aeterna". (in Russian).
Lebedeva I.S. (2010). Aktualnye voprosy effektivnoy organizatsii biznesa v roznichnoy torgovle [Topical Issues of Effective Business Organization in Retail Trade]. Vestnik Rossiyskogo Ekonomicheskogo Universiteta im. G. V. Plekhanova. (5). 65-72. (in Russian).
Zvereva A.O., Ivanov G.G. (2010). Mekhanizmy razvitiya torgovyh organizatsiy v neblagopriyatnyh ekonomicheskikh usloviyakh [Mechanisms for the development of trade organizations in adverse economic conditions] Moscow: Izd-vo «Sputnik plyus». (in Russian).
Zvereva A.O., Leonova Yu.G. (2016). Omnikanalnye prodazhi v roznichnoy torgovle [Omni-channel sales in retail trade]. Journal of Economy and Entrepreneurship. (6(71)). 324-327. (in Russian).
Бренды детям не игрушка – особенности продвижения детских товаров и услугЭкспофорум. (in Russian). Retrieved January 25, 2018, from http://www.expoforum.ru/presscentre/eventsnews/2017/3/1992
Кросс-бординг в россии: чем привлекателен cross-border trade для россиянКанал трансграничной интернет-торговли. (in Russian). Retrieved January 22, 2018, from http://inexpost.ru/obzory-tovarov/blog/krossbording-v-rossii
Новые вызовы рынка детских товаровИнформационный портал Ритейл.ру: Ретейлеру и поставщику. (in Russian). Retrieved January 21, 2018, from https://www.retail.ru/articles/145883
Обзор рынка детских товаров 2017E-commerce. Retrieved January 23, 2018, from https://e-pepper.ru/news/detskie-tovary-v-2017-godu-obzor-rynka.html
Омни- и кроссдевайсные продажиИсследования. Retrieved January 22, 2018, from https://e-pepper.ru/news/onmi-i-kross-devaysnye-prodazhi-issledovanie-criteo.html
Порог беспошлинного ввоза интернет посылок сниженГазета «Ведомости». (in Russian). Retrieved January 22, 2018, from https://www.vedomosti.ru/business/news/2017/12/21/746092-porog-besposhlinnogo
Рынок детских товаров на пороге новой эры потребленияЭкспофорум. (in Russian). Retrieved January 23, 2018, from http://www.expoforum.ru/presscentre/eventsnews/2017/3/1996
Рынок электронной торговли в РоссииАссоциация компаний интернет-торговли. (in Russian). Retrieved January 23, 2018, from http://www.akit.ru/wp-content/uploads/2017/09/%D0%B4%D0%BE%D0%BB%D1%8F__.pdf
Ситуационный центр социально-экономического развития регионов Российской ФедерацииRea.ru. (in Russian). Retrieved January 25, 2018, from https://www.rea.ru/ru/org/managements/Pages/Situa-centr.aspx
Тенденции в детской розницеGfk. Retrieved January 25, 2018, from http://www.gfk.com/ru/insaity/report/tendencii-v-detskoi-roznice/
Страница обновлена: 30.05.2025 в 02:32:53