Digital technologies and new opportunities for CSR in Russia in the context of green economy, digital economy and "sharing economy"
Studenikin N.V.1,2
1 МГИМО МИД РФ
2 Фонд "Новое качество жизни"
Journal paper
*
Volume 4, Number 4 (October-December 2017)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
In the world there are significant changes in the corporate social responsibility of business, caused by many factors and "challenges" of time, which allows us to raise the issue of the fundamental transformation of management principles and CSR tools. The "digitalization" of public life (development of the digital economy and its new tools, namely: "distributed registry" or blockchains, online platforms, digital communications) is the most significant in the level of impact on CSR and emerging opportunities. At the same time Russia has its own characteristics; the mechanisms of public-private partnership are, inter alia, one of the factors of changes and promising directions for the development of CSR. PPP models are becoming a tool for enterprises and large companies to implement their corporate responsibility in maintaining, reconstructing and building social facilities (long-term social investments), while reducing the cost of non-core activities by sharing them with the state.
Keywords: digital economy, CSR, PPP
JEL-classification: M14, L32, L86, O44
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