Choosing a competitive strategy for the development and functioning of the enterprise
Trifonov Yu.V.1, Shiryaeva Yu.S.1, Pertseva L.N.1
1 Национальный исследовательский Нижегородский государственный университет им. Н.И. Лобачевского
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Journal paper
Creative Economy (РИНЦ, ВАК)
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Volume 11, Number 4 (April 2017)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=29108516
Cited: 8 by 05.09.2022
Abstract:
The article considers approaches, allowing to assign the enterprise to one of the classes of enterprises’ states in the competitiveness area. We group the factors affecting the competitiveness of enterprise. We propose a scheme for choosing competitive strategies for the development and functioning of enterprises depending on the specific state of the enterprise and its positioning in a market environment.
Keywords: set of indicators, which determine the level of competitiveness of enterprises, selection scheme for competitive development strategies
References:
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