Application of innovative iBeacon technology in trade: experience and prospects

Gorbulina D.V.1, Rozhkov I.V.1
1 Финансовый университет при Правительстве Российской Федерации

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Journal paper

*
Volume 3, Number 4 (October-December 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Gorbulina, D. V., & Rozhkov, I. V. (2016). Application of innovative iBeacon technology in trade: experience and prospects. , 3(4), 309-316. https://doi.org/10.18334/tezh.3.4.37627

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=29005613
Cited: 2 by 05.09.2022

Abstract:
The article considers the innovative "iBeacon" technology, which allows simplifying communication process between company and consumer at points of sale. We examine principle of its work and describe the main advantages of its use in trade. Using examples of Russian and foreign practices we determine the level of development of technology at the present stage. We describe perspectives for the development of technology in the near future in order to determine the level of demand for "iBeacon" on the market of effective innovative solutions for trade.

Keywords: trade, innovative technologies, mobile application, iBeacon, Bluetooth is a beacon

JEL-classification: O31, L21, L81

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Zakharenko I.K. (2016). Razvitie printsipov sovmestnogo tvorchestva v marketinge [The development of co-creation principles in marketing]. Ekonomika i upravlenie v mashinostroenii. (2). 44-46. (in Russian).
Житкова В. Замаячили миллионы: Команда GetsyBeacon встраивает шопинг-консультанта в каждый мобильныйРбк. (in Russian). Retrieved from http://www.rbc.ru/newspaper/2014/04/02/56bf09f19a7947299f72d2fe
Кульгин М. Сценарии использования технологии iBeaconNotissimus. (in Russian). Retrieved from http://notissimus.com/blog/scenarii_ispolzovaniya_texnologii_ibeacon

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