The influence of an employer’s brand on the company’s performance

Elena G. Tokareva1, Elena A. Berkutova1
1 Московский государственный университет им. М.В. Ломоносова

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 10, Number 12 (December 2016)

Citation:

Tokareva, E. G., & Berkutova, E. A. (2016). The influence of an employer’s brand on the company’s performance. Creative Economy, 10(12), 1435-1450. https://doi.org/10.18334/ce.10.12.37167

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=27486970
Cited: 14 by 30.01.2024

Abstract:
Foreign companies in Russia have been developing an employer’s brand for a long time, while most domestic companies do not fully realize the advantages of its development. In the article, the question of benefits related to a company’s having own HR-brand are discussed. Based on the analysis of various studies in this field and systematization of the factors of influence, the author proves the existence of the phenomenon of HR-brand impact on the results of the company’s activities. The advantages of the employer’s brand development on each stage of the company’s lifecycle have been revealed.

Keywords: competitive advantage, HR-brand, employer’s brand, competitiveness factor

JEL-classification: M12, L21, M50

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