Assessing the impact of macro-environment on the development of the hospitality industry in the regions

Irina V. Mishurova1, Maria E. Volovik1
1 Ростовский государственный экономический университет (РИНХ)

Journal paper

Russian Journal of Entrepreneurship *
Volume 17, Number 22 (November 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Abstract:
The PEST-analysis of the effect of environmental factors on the activities of enterprises in the hospitality industry is provided in the article; it is based on a survey of managers of Rostov region organizations. As a result, we have identified the most important factors influencing the macro-environment, as well as provided recommendations to improve the interaction of these factors and their effect on the activities of enterprise structures of the hospitality industry.

Keywords: macro-environment, a PEST-analysis, political factors, economic factors, sociocultural factors, technological factors, assessment of the external factors impact

JEL-classification: R11, Z32, Z33

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