Scientific modeling and account of the human factor in the business organizations relationship as a key success factor

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Journal paper

Russian Journal of Entrepreneurship *
Volume 17, Number 22 (November 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Abstract:
There is a tendency to simplify the model and even conceal the real economic actors in classical economic theories, even to substitute the real actors, i.e. the individuals and interest groups, by abstract categories. This trend leads to the fact that when the practitioners - businessmen and heads of organizations - enter the economic relationships, they limit the vision of business partners exclusively by models of organizations only, ignoring the crucial role of the human factor. Economic activity is a kind of human activities, and the main and the only active figure in this activity is human as a person and a representative of an interest group (organization, in which the interaction takes place, joint activities of several people aware of their affiliation is also a group). Development of not only the models of an organization as business partner, but also professional qualitative system models of personalities as the key figures in organizations is a necessary factor for success in preparing and conducting various types of negotiation in business. The author discusses implementation possibilities and prospects of the scientific approach to modeling the true subjects of the relationships between business organizations, taking into account the human factor as condition to increase the likelihood of achieving the expected results of business contacts.

Keywords: subjects of economy, human factors, modeling of the subjects, the structure of the negotiation process

JEL-classification: M50, Z13, L14

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