Choice of priorities for implementation of the company’s innovative activity

Zufar Kh. Khusainov1
1 Казанский национальный исследовательский технический университет им. А.Н. Туполева

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Journal paper

Russian Journal of Entrepreneurship *
Volume 17, Number 19 (October 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Khusainov, Z. K. (2016). Choice of priorities for implementation of the company’s innovative activity. Russian Journal of Entrepreneurship, 17(19), 2507–2516. https://doi.org/10.18334/rp.17.19.36593

Abstract:
The article shows the change in the role of the elements of the chain “product-technology-service” in the innovative activity of companies, determines models of links between elements, proves the role of the service as the managing element under modern condition, detects factors that have the effect on the level of the service. The article is aimed to development directors of companies, experts in the area of the innovative activity and business, marketing specialists and economists.

Keywords: technology, innovations, product, service, interaction

JEL-classification: L21, O30, O21

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