Corporate citizenship: the modern business operational method

Maria V. Kivarina1
1 Новгородский государственный университет им. Ярослава Мудрого

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Journal paper

Russian Journal of Entrepreneurship *
Volume 17, Number 19 (October 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Kivarina, M. V. (2016). Corporate citizenship: the modern business operational method. Russian Journal of Entrepreneurship, 17(19), 2485–2494. https://doi.org/10.18334/rp.17.19.36582

Abstract:
The article gives the author's approach to the essential understanding of corporate citizenship and points out its fundamental principles. Specific features of the Russian model of corporate citizenship are discloses and it is proven that it is in the beginning stage of its development. The article is prepared on the basis of individual results of the fundamental state budgetary research (reg. no.2014/136) held in the Yaroslav-the-Wise Novgorod State University and assigned by the Ministry of Education and Science of the RF.

Keywords: stakeholders, corporate social responsibility, business, society, corporate citizenship, interaction, power

JEL-classification: M14, L21, L10

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