Key trends in the development of FMCG distribution networks during and after the adjustment period of the Russian economy

Beletskiy M.D.1
1 Автономная некоммерческая организация высшего образования «Московский международный университет»

Journal paper

Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
опубликовать статью | оформить подписку

Volume 14, Number 4 (April 2024)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=65667614

Abstract:
Special importance of FMCG distribution networks is determined by the specifics of the range of goods sold. The predominant part of these goods acts as objects of daily demand, designed to satisfy a number of basic needs of the population. Thus, taking into account the complexity of the dynamically transforming Russian economy, it is extremely important to find solutions to problems related to increasing the level of FMCG physical and economic accessibility. This article is the result of a study of key trends in the development of FMCG distribution networks. Timely updating allowed retailers with a sustainable competitive position not only to withstand the barrage of unprecedented shocks of the initial stage of the paradigm shift in Russia's economic development but also to strengthen their position. The results of the study may have both theoretical value and practical significance for experts specializing in the analysis of the consumer market and the retail sector, in particular the FMCG segment, retail entities, manufacturers and suppliers of goods and services, as well as other participants of the product value chain, such as MIX retail and other stakeholders.

Keywords: distribution network competitiveness, competitive advantage, FMCG retail segment, private label development, consumer loyalty

JEL-classification: J24, M51, M54

References:

Beletskiy M.D. (2022). Preodolevaya tochku bifurkatsii – klyuchevye trendy potrebitelskogo povedeniya v segmente roznichnoy torgovli [Overcoming the bifurcation point – key trends in consumer behaviour in the retail segment]. Journal of Economics, Entrepreneurship and Law. 12 (6). 1743-1762. (in Russian). doi: 10.18334/epp.12.6.114867.

Beletskiy M.D. (2023). Osnovnye trendy razvitiya sobstvennyh torgovyh marok i assortimentnoy matritsy pod ikh egidoy v usloviyakh transformiruyushchegosya sotsialno-ekonomicheskogo landshafta Rossii [The main trends in the development of own brands and assortment matrix under their aegis amidst socio-economic transformations in Russia]. Journal of Economics, Entrepreneurship and Law. 13 (6). 1817-1834. (in Russian). doi: 10.18334/epp.13.6.118317.

Borzakov D. V., Lapina D. A. (2019). Sovershenstvovanie marketingovoy politiki riteylerov: primenenie instrumentov korporativnoy sotsialnoy otvetstvennosti [Improvement of retailers marketing policy: application of corporate social responsibility tools]. Proceedings of Voronezh State University. Series: Economics and Management. (4). 120-127. (in Russian).

Morozov M. A., Morozova N. S. (2022). Osobennosti razvitiya sovremennogo predprinimatelstva v ramkakh kontseptsii ESG [Features of the development of modern entrepreneurship within the framework of the ESG concept]. Vestnik Akademii znaniy. (48(1)). 211-215. (in Russian). doi: 10.24412/2304-6139-2022-48-1-211-216.

Schepina S. V. (2021). Razvitie sushchestvuyushchikh i alternativnyh formatov torgovli setevogo riteyla v usloviyakh pandemii [Development of existing and alternative formats of retail chains in the context of the pandemic]. Baikal Research Journal. (2). 13. (in Russian). doi: 10.17150/2411-6262.2021.12(2).13.

Starov S.A., Zagorskiy A.L., Gladkikh I.V., Sumbaeva A.A. (2016). Issledovanie vosprinimaemogo riska pokupki tovarov pod sobstvennoy torgovoy markoy roznichnoy seti [Investigation of the perceived risk of buying products under own retail brand]. Vestnik of Saint Petersburg University. Series 8. Management. (2). 3-34. (in Russian).

Yartsev M. M. (2023). Primenenie omnikanalnoy modeli kommunikatsii dlya vzaimodeystviya s klientami setevyh torgovyh predpriyatiy [Application of a omnichannel communication model for interaction with customers of network trading enterprises]. Finansovye rynki i banki. (11). 182-189. (in Russian).

Yurtaeva V.K. (2017). Dinamika razvitiya torgovogo formata «zhestkiy diskaunter» v produktovyh torgovo-roznichnyh setyakh s uchetom mirovyh trendov: standartizatsiya ili adaptatsiya? [Changes in the hard discounter format development in food retail chains based on global trends: standardization or adaptation?]. Finance and credit. (25). 1477 – 1492. (in Russian).

Страница обновлена: 30.04.2025 в 21:06:51