Shadow sublimator of the behavioral dominator in the transforming innovation space

Shchepakin M.B.

Journal paper

Shadow Economy (РИНЦ, ВАК)
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Volume 8, Number 1 (January-March 2024)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=67925102

Abstract:
There is a need to change the scale of marketing and behavioral adaptation of business to new challenges; and its socio-moral image must adapt to the requirements of the state, society and the average person, which would not destroy the mechanism of rational interaction of various market agents in the implementation of innovative transformations, would not lead business into the zone of the shadow economy and would ensure a balance of stakeholder interests in the distribution of benefits. The expansion of the sphere of influence of the information-manipulative resource on public and individual consciousness requires a revision of ideas about the mechanism of managing the economic sovereignization of the national economy in priority areas of its development and its constituent components. The information-manipulative resource includes various forces of the external and internal contours of the socio-economic system. It is used to control decisions on a broad range of existential problems. The factors determining the scale of the shadow sector and the forms of its implementation in various sectors of economic systems are multidirectional and brachigerous. The author of the article clarified the conceptual apparatus in the field of business marketing and behavioral adaptation to the requirements of innovative economic transformation and its image formation, taking into account a new understanding of the shadow factor and its impact on economic growth. The author proposes a model for managing economic sovereignty in priority areas of economic development by reducing the influence of the shadow factor on innovative transformations with the real activation of the dominators that determine them.

Keywords: innovative economy, business entities, hybrid image, marketing and behavioral adaptation, marketing field bifurcation, motivational and communication immunity, simulated reality, shadow sublimator, motivational and behavioral expander, behavioral dominator, motivational dominator, social dominator, innovative converter, trust, competitiveness, economic sovereignty

JEL-classification: E26, J46, O17, M21, M31, O33

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