Ethnic product in the formation of ethnic entrepreneurship

Runova N.Yu.1
1 Российский экономический университет им. Г.В. Плеханова, Russia

Journal paper

Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 10, Number 2 (February 2020)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42460701
Cited: 2 by 07.12.2023

Abstract:
The paper analyses the notion of ethnic product and its place in ethnic economy and ethnic entrepreneurship. The author considers ethnic product characteristics and its relations with ethnic community needs and preferences, fashion and lifestyle trends.

Keywords: ethnic product, ethnic entrepreneurship, cosmopolitan consumption, ethnic marketing

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