Comparative analysis of video advertising platforms based on the target audience

Sharova I.V.1, Krotova L.A.1
1 Российский экономический университет им. Г.В. Плеханова, Russia

Journal paper

Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 10, Number 2 (February 2020)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42460708
Cited: 2 by 07.12.2023

Abstract:
The article offers a method for conducting a comparative analysis of video platforms for advertising products and services of companies using videos as the main tool of internet-marketing, and presents a study of social networks Vkontakte and Odnoklassniki, as well as video hosting YouTube in order to select the optimal platform taking into account the target group of consumers.

Keywords: internet-marketing, video advertising, video content, video platforms, target audience

JEL-classification: M31, M32, M39

References:

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