Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control

Olyga Ergunova

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Journal paper

Russian Journal of Entrepreneurship *
№ 3-2 / March, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Ergunova, O. T. (2010). Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control. Russian Journal of Entrepreneurship, 11(3), 56-59.

Abstract:
The article considers the problem of improving competitiveness of territorial formations on the basis of the concept of social and ethical marketing at the meso-level. The author studies the conditions necessary for building a marketing-oriented mechanism for controlling a Federal unit at the present stage.

Keywords: territorial marketing, economy of region, marketing-oriented control mechanism, social and ethical marketing, development of territorial formations, management of regional image, regional image

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Подробнее об авторе:

Ергунова Ольга Титовна
Аспирантка экономического факультета кафедры актуальных проблем экономической мысли Чувашского государственного университета им.И.Н.Ульянова

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Citation:

APA
Ergunova, O. T. (2010). Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control. Russian Journal of Entrepreneurship, 11(3), 56-59.

AMA/Vancouver
Ergunova OT. Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control. Russian Journal of Entrepreneurship. 2010; 11(3):56-59.

MDPI and ACS Style
Ergunova, O.T. Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control. Russian Journal of Entrepreneurship 2010, 11, 56-59.

Chicago/Turabian Style
Ergunova, Olyga Titovna 2010 "Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control" Russian Journal of Entrepreneurship 11, no. 3:56-59.

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