To the Question of Company’s Competitive Positioning

Aleksandr Grunichev

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Journal paper

Russian Journal of Entrepreneurship *
№ 4-1 / April, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Grunichev, A. S. (2010). To the Question of Company’s Competitive Positioning. Russian Journal of Entrepreneurship, 11(4), 28-31.

Abstract:
The article is devoted to the question of company’s competitive positioning. When assessing competitiveness on the basis of forms and types of the competition, there appears the interrelation between competitive advantages and competitive strategies and the competitive position of an economic entity is formed taking into account the environmental conditions. In this context, the author examines competitive advantages of the companies operating in the domestic market.

Keywords: competitive advantage, competition, competitive position, external environment, monopoly, offensive strategy

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