Marketing Management of Interrelations within a Technological Net: Theory, Methodology and Practice
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Journal paper
Russian Journal of Entrepreneurship *
№ 1-1 / January, 2010
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The article examines one of the major issues of economic science. Nowadays Russian economy is experiencing production decline caused by the world financial crisis. Mechanical engineering is especially affected by it. A detailed study of interrelations of economic subjects within a net of interaction opens potential opportunities to achieve positive economic results. An important role is played by marketing management of company’s interrelation with the key partners.
Keywords: interaction, transaction costs, interrelation marketing, industrial marketing, contract function, technological network, key business partners
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