The management of structural modernization of industry in the regional economy in the conditions of its innovative development
Shchepakin M.B.1
1 Кубанский государственный технологический университет, Russia
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Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 10, Number 2 (February 2020)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42460718
Cited: 20 by 30.01.2024
Abstract:
The interrelation of structural modernization of the regional economy from the scale and nature of innovative changes in its components is indicated. It is pointed out that it is necessary to identify system-forming elements that determine the content of anti-crisis components in the context of regional entities and form the potential of modernization transformations. The influence of the middle class on the formation of anti-crisis components in an unstable economy is revealed and its significance as an instrument for managing innovative changes in the structure-forming sectors of the regional economy is indicated. The “10S” model is proposed, within the framework of which the effectiveness of the implementation of marketing strategies at the regional level can be achieved. A model has been developed for managing the structural modernization of industry in the region by activating the innovative component of economic growth
Keywords: unstable economy, region's industry, structural modernization, innovative component, middle class, marketing strategy, anti-crisis component of the subject, model for managing the structural modernization of the region’s industry
JEL-classification: R11, R13, R19
References:
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Gokhberg L.M.,Ditkovskiy K. A.,Kuznetsova I. A. (2019). Indikatory innovatsionnoy deyatelnosti [Indicators of innovation activity] (in Russian).
Golovacheva K. S., Smirnova M. M. (2017). Znaniya potrebiteley o marketin- govom vozdeystvii: sushchnost i podkhody k upravleniyu [Knowledge of consumers about marketing exposure: the nature and approaches to the management ]. Vestnik SPbGU. Menedzhment. (4). 596–621. (in Russian).
Grinberg R.S. (2006). Kuda devatsya ot uspekhov? [Where to go from success?]. Rodnaya gazeta. (44). (in Russian).
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Kolesnikova N.A. (2010). Finansovyy i imushchestvennyy potentsial regiona: opyt regionalnogo menedzhmenta [Financial and property potential of the region: regional management] (in Russian).
Nureev R.M.,Inshakova A.O.,Sorokozherdeva V.V. (2012). Strategiya modernizatsii Rossii : problemy stanovleniya pravovogo gosudarstva i effektivnoy innovatsionnoy ekonomiki [The strategy of modernization of Russia: problems of formation of legal state and the innovation economy] (in Russian).
Nyurenberger L.B. (2008). Sinergicheskoe ispolzovanie elementov sistemy marketingovyh kommunikatsiy [Synergetic use of elements of the system of marketing communications (Russia, Novosibirsk)]. Problems of modern economics. (4). 293-296. (in Russian).
Piters T., Uoterman R. (0). V poiskakh sovershenstva. Uroki uspeshnyh kompaniy Ameriki [In search of excellence. The lessons from successful American companies] (in Russian).
Schepakin M., Gubin V. (2019). Model antikrizisnogo upravleniya pred-priyatiem kak instrument ego innovatsionnogo razvitiya v usloviyakh apriornoy nestabilnosti [Model of anti-crisis management of the enterprise as a tool for its innovation development in the conditions of aprior instability]. Russian Journal of Innovation Economics. (2). 467-488. (in Russian). doi: 10.18334/vinec.9.2.40709.
Schepakin M., Gubin V., Khandamova E. (2019). Antikrizisnyy komponent kak instrument marketingovoy adaptatsii predpriyatiya v usloviyakh aprior-noy nestabilnosti [Anti-crisis component as a tool of marketing adaptation of the enterprise in the conditions of a priori instability]. Creative economy. (6). 1133-1152. (in Russian). doi: 10/18334/rp.20.4.40615.
Schepakin M.B. (1998). Motivatsionnye aspekty organizatsionno-povedencheskogo menedzhmenta [Motivational aspects of organizational and behavioral management] (in Russian).
Schepakin M.B. (2005). Sistemoobrazuyushchiy faktor ustoychivogo razvitiya [A system factor of sustainable development] (in Russian).
Schepakin M.B. (2019). Upravlenie antikrizisnym marketingovym povede-niem subekta v usloviyakh vybora im sotsialnogo vektora razvitiya [Management of anti-crisis marketing behavior of the entity in terms of choice of social vector development]. Bulletin of the Astrakhan State Technical University. Series: economics. (2). 101-120. (in Russian). doi: 10.241443/2073-5537-2019-2-101-120.
Schepakin M.B. (2020). Modernizatsionnaya sostavlyayushchaya ekonomiki re-giona v obespechenii ekonomicheskogo rosta i innovatsionnogo razvitiya [Modernization component of the regional economy in ensuring economic growth and innovative development]. Russian Journal of Innovation Economics. (1). (in Russian). doi: 10.18334/vinec.10.1.41418.
Schepakin M.B. (2020). Resursno-integratsionnyy podkhod k razrabotke pro-grammy modernizatsii promyshlennosti regiona [The resource-integration approach to the development of the industry in the region]. Eco. (1). (in Russian). doi: 10.18334/eo.10.1.41399.
Schepakin M.B., Gubin V.A. (2019). K razrabotke mekhanizma upravleniya strukturnoy modernizatsiey promyshlennosti regiona (na primere Krasno-darskogo kraya) [To development of the structural modernization management mechanism of the regional industry (on the example of Krasnodar region)]. Russian Journal of Innovation Economics. (3). 875−904. (in Russian). doi: 10.18334/vinec.9.3.41034.
Schepakin M.B., Gubin V.A. (2019). Kontseptualnye aspekty upravleniya predpriyatiem s ispolzovaniem antikrizisnogo komponenta [Conceptual aspects of business management with using the anti-crisis component]. Sustainable Development Economics. (2). 262-269. (in Russian).
Schepakin M.B., Gubin V.A. (2019). Prioritety v restrukturizatsii promyshlennosti Krasnodarskogo kraya i faktory, opredelyayushchie ee effektivnost [The priorities in the restructuring industry of the Krasnodar region and the factors determining its effectiveness]. Journal of International Economic Affairs. (3). 1711-1734. (in Russian). doi: 10/18334/eo.9.3.41033.
Schepakin M.B., Gubin V.A. (2019). Razreshenie protivorechiy – istochnik obespecheniya ustoychivogo ravnovesiya nestabilnogo predpriyatiya v sotsialno-ekonomicheskoy sisteme [The resolution of conflicts as a source of sustainable balance of unstable enterprise in the socio-economic system]. Journal of International Economic Affairs. (1). 353-372. (in Russian). doi: 10/18334/eo.9.1.39922.
Schepakin M.B., Gubin V.A., Khandamova E.F. (2019). Marketingovo-resursnyy podkhod k antikrizisnomu upravleniyu apriorno nestabilnymi sotsialno-ekonomicheskimi sistemami [Marketing-resource approach to crisis management of a priori unstable socio-economic systems]. Bulletin of the Astrakhan State Technical University. Series: economics. (1). 113-136. (in Russian).
Schepakin M.B., Khandamova E.F. (2015). Innovatsionnyy potentsial − sistemoobrazuyushchiy faktor obespecheniya konkurentosposobnosti khozyaystvuyushchego subekta [Innovation potential as a system factor of the business entity competitiveness]. Economics and management of management systems. (2). 87-92. (in Russian).
Schepakin M.B., Khandamova E.F. (2015). Model realizatsii innovatsionnogo tsikla v razvivayushchemsya rynochnom prostranstve lokalnoy sotsialno-ekonomicheskoy sistemy [Model of implementation of an innovative cycle in the developing market space of local social and economic system]. Journal of Economy and Entrepreneurship. (6). 105-109. (in Russian).
Schepakin M.B., Khandamova E.F. (2015). Razvitie sistemnoy struktury predpriyatiya v usloviyakh deystviya kommunikatsionnogo rezonatora [Development of a system structure of the enterprise in terms of the resonator's communication ]. Eco. (8). 730-734. (in Russian).
Schepakin M.B., Khandamova E.F., Gubin V.A. (2019). Marketingovo-innovatsionnyy podkhod k strukturnoy modernizatsii promyshlennosti regiona [Marketing and innovative approach to the structural modernization of the industry in the region] (in Russian).
Schepakin M.B., Khandamova E.F., Ivakh A.V. (2017). K razrabotke marketingovoy strategii predpriyatiya, funktsioniruyushchego v usloviyakh nestabilnoy ekonomiki [By developing the marketing strategy of the enterprise, operating in a volatile economy]. Journal of Economy and Entrepreneurship. (2). 668-676. (in Russian).
Schepakin M.B., Tomilko Yu.V. (2013). Teoretiko-metodologicheskie aspekty upravleniya innovatsionnym klasterom [Theoretical and methodological aspects of management of innovative cluster] (in Russian).
Seyfullaeva M.E. (2002). Marketingovaya sostavlyayushchaya regionalnogo razvitiya [Marketing component of regional development]. Journal of Marketing in Russia and Abroad. (5). (in Russian).
Shchepakin M., Khandamova E.,Bzhennikova J.,Tolmacheva O,Bazhenov Y. (2018). The Impact of Supply Chain Management on Marketing Frontiers in Competitive Business Building International Journal of Supply Chain Management. 865-876.
Silbiger S. (2014). MBA za 10 dney: Samoe vazhnoe iz programm vedushchikh biznes-shkol mira [MBA in 10 days: The most important programs of the leading business schools in the world] (in Russian).
Yakunin V.I. (2008). Obrazovanie kak faktor ekonomicheskogo razvitiya [Education as a factor of economic development] (in Russian).
Иванов М. За последние 5 лет доля инновационной продукции в ВВП России практически не измениласьCnews. (in Russian). Retrieved from ttps://www.cnews.ru/news/line/2015-10-29_za_poslednie_5_let_dolya_
Павлова Е.Г. Влияние санкций на экономику России в 2019 году. (in Russian). Retrieved November 02, 2019, from http://wikibusiness.ru/vliyanie-sankcij-na-ekonomiku-rossii-v-2019-godu/
Петухова Л. Доля среднего класса в России сокращается, в то время как количество бедных растет, следует из нового исследования НАФИ. Решить эту проблему вряд ли удастся быстро, несмотря на майские указы о снижении уровня бедности вдвоеForbes. (in Russian). Retrieved November 22, 2019, from https://www.forbes.ru/finansy-i-investicii/361607-rossiya-dlya-bednyh-pochemu-v-strane-ischezaet-sredniy-klass
Средний класс в России. Retrieved November 22, 2019, from https://pikabu.ru/story/sregniy_klass_v_rossii_6968844
Что значит в России «средний класс»РИА Новости. (in Russian). Retrieved November 22, 2019, from https://ria.ru/20180620/1522978813.html
Экономисты проанализировали благосостояние россиян со средним достаткомРбк. (in Russian). Retrieved December 08, 2019, from https://www.rbc.ru/economics/04/10/2019/5d95e0b99a79470a6a29a042
Chuykov A. (2019). Zachem Siluanov napyalivaet na sebya «shkuru Chubaysa»? [Why does Siluanov put himself in Chubais's shoes?]. Argumenty nedeli. (47). 8-9. (in Russian).
Dynkin A.A., Ivanova N.I. (2004). Innovatsionnaya ekonomika [Innovative economy] (in Russian).
Glazev S.Yu. (2007). O zadachakh strukturnoy politiki v usloviyakh globalnyh tekhnologicheskikh sdvigov [On the challenges of structural policy in the context of global technological shifts]. Ensr. (3). 49-61. (in Russian).
Gokhberg L.M.,Ditkovskiy K. A.,Kuznetsova I. A. (2019). Indikatory innovatsionnoy deyatelnosti [Indicators of innovation activity] (in Russian).
Golovacheva K. S., Smirnova M. M. (2017). Znaniya potrebiteley o marketin- govom vozdeystvii: sushchnost i podkhody k upravleniyu [Knowledge of consumers about marketing exposure: the nature and approaches to the management ]. Vestnik SPbGU. Menedzhment. (4). 596–621. (in Russian).
Grinberg R.S. (2006). Kuda devatsya ot uspekhov? [Where to go from success?]. Rodnaya gazeta. (44). (in Russian).
Gubanov S.S. (2010). Put razvitiya Rossii: nazrevshee utochnenie [The way of development of Russia: urgent clarification]. The Economist. (4). 3-5. (in Russian).
Inshakov O.V.,Kleyner G.B.,Sorokozherdev V.V. (2011). Strategiya modernizatsii ekonomiki Rossii: teoriya, politika, praktika realizatsii [The strategy of modernization of the Russian economy: theory, policy, practice implementation] (in Russian).
Kolesnikova N.A. (2010). Finansovyy i imushchestvennyy potentsial regiona: opyt regionalnogo menedzhmenta [Financial and property potential of the region: regional management] (in Russian).
Nureev R.M.,Inshakova A.O.,Sorokozherdeva V.V. (2012). Strategiya modernizatsii Rossii : problemy stanovleniya pravovogo gosudarstva i effektivnoy innovatsionnoy ekonomiki [The strategy of modernization of Russia: problems of formation of legal state and the innovation economy] (in Russian).
Nyurenberger L.B. (2008). Sinergicheskoe ispolzovanie elementov sistemy marketingovyh kommunikatsiy [Synergetic use of elements of the system of marketing communications (Russia, Novosibirsk)]. Problems of modern economics. (4). 293-296. (in Russian).
Piters T., Uoterman R. (0). V poiskakh sovershenstva. Uroki uspeshnyh kompaniy Ameriki [In search of excellence. The lessons from successful American companies] (in Russian).
Schepakin M., Gubin V. (2019). Model antikrizisnogo upravleniya pred-priyatiem kak instrument ego innovatsionnogo razvitiya v usloviyakh apriornoy nestabilnosti [Model of anti-crisis management of the enterprise as a tool for its innovation development in the conditions of aprior instability]. Russian Journal of Innovation Economics. (2). 467-488. (in Russian). doi: 10.18334/vinec.9.2.40709.
Schepakin M., Gubin V., Khandamova E. (2019). Antikrizisnyy komponent kak instrument marketingovoy adaptatsii predpriyatiya v usloviyakh aprior-noy nestabilnosti [Anti-crisis component as a tool of marketing adaptation of the enterprise in the conditions of a priori instability]. Creative economy. (6). 1133-1152. (in Russian). doi: 10/18334/rp.20.4.40615.
Schepakin M.B. (1998). Motivatsionnye aspekty organizatsionno-povedencheskogo menedzhmenta [Motivational aspects of organizational and behavioral management] (in Russian).
Schepakin M.B. (2005). Sistemoobrazuyushchiy faktor ustoychivogo razvitiya [A system factor of sustainable development] (in Russian).
Schepakin M.B. (2019). Upravlenie antikrizisnym marketingovym povede-niem subekta v usloviyakh vybora im sotsialnogo vektora razvitiya [Management of anti-crisis marketing behavior of the entity in terms of choice of social vector development]. Bulletin of the Astrakhan State Technical University. Series: economics. (2). 101-120. (in Russian). doi: 10.241443/2073-5537-2019-2-101-120.
Schepakin M.B. (2020). Modernizatsionnaya sostavlyayushchaya ekonomiki re-giona v obespechenii ekonomicheskogo rosta i innovatsionnogo razvitiya [Modernization component of the regional economy in ensuring economic growth and innovative development]. Russian Journal of Innovation Economics. (1). (in Russian). doi: 10.18334/vinec.10.1.41418.
Schepakin M.B. (2020). Resursno-integratsionnyy podkhod k razrabotke pro-grammy modernizatsii promyshlennosti regiona [The resource-integration approach to the development of the industry in the region]. Eco. (1). (in Russian). doi: 10.18334/eo.10.1.41399.
Schepakin M.B., Gubin V.A. (2019). K razrabotke mekhanizma upravleniya strukturnoy modernizatsiey promyshlennosti regiona (na primere Krasno-darskogo kraya) [To development of the structural modernization management mechanism of the regional industry (on the example of Krasnodar region)]. Russian Journal of Innovation Economics. (3). 875−904. (in Russian). doi: 10.18334/vinec.9.3.41034.
Schepakin M.B., Gubin V.A. (2019). Kontseptualnye aspekty upravleniya predpriyatiem s ispolzovaniem antikrizisnogo komponenta [Conceptual aspects of business management with using the anti-crisis component]. Sustainable Development Economics. (2). 262-269. (in Russian).
Schepakin M.B., Gubin V.A. (2019). Prioritety v restrukturizatsii promyshlennosti Krasnodarskogo kraya i faktory, opredelyayushchie ee effektivnost [The priorities in the restructuring industry of the Krasnodar region and the factors determining its effectiveness]. Journal of International Economic Affairs. (3). 1711-1734. (in Russian). doi: 10/18334/eo.9.3.41033.
Schepakin M.B., Gubin V.A. (2019). Razreshenie protivorechiy – istochnik obespecheniya ustoychivogo ravnovesiya nestabilnogo predpriyatiya v sotsialno-ekonomicheskoy sisteme [The resolution of conflicts as a source of sustainable balance of unstable enterprise in the socio-economic system]. Journal of International Economic Affairs. (1). 353-372. (in Russian). doi: 10/18334/eo.9.1.39922.
Schepakin M.B., Gubin V.A., Khandamova E.F. (2019). Marketingovo-resursnyy podkhod k antikrizisnomu upravleniyu apriorno nestabilnymi sotsialno-ekonomicheskimi sistemami [Marketing-resource approach to crisis management of a priori unstable socio-economic systems]. Bulletin of the Astrakhan State Technical University. Series: economics. (1). 113-136. (in Russian).
Schepakin M.B., Khandamova E.F. (2015). Innovatsionnyy potentsial − sistemoobrazuyushchiy faktor obespecheniya konkurentosposobnosti khozyaystvuyushchego subekta [Innovation potential as a system factor of the business entity competitiveness]. Economics and management of management systems. (2). 87-92. (in Russian).
Schepakin M.B., Khandamova E.F. (2015). Model realizatsii innovatsionnogo tsikla v razvivayushchemsya rynochnom prostranstve lokalnoy sotsialno-ekonomicheskoy sistemy [Model of implementation of an innovative cycle in the developing market space of local social and economic system]. Journal of Economy and Entrepreneurship. (6). 105-109. (in Russian).
Schepakin M.B., Khandamova E.F. (2015). Razvitie sistemnoy struktury predpriyatiya v usloviyakh deystviya kommunikatsionnogo rezonatora [Development of a system structure of the enterprise in terms of the resonator's communication ]. Eco. (8). 730-734. (in Russian).
Schepakin M.B., Khandamova E.F., Gubin V.A. (2019). Marketingovo-innovatsionnyy podkhod k strukturnoy modernizatsii promyshlennosti regiona [Marketing and innovative approach to the structural modernization of the industry in the region] (in Russian).
Schepakin M.B., Khandamova E.F., Ivakh A.V. (2017). K razrabotke marketingovoy strategii predpriyatiya, funktsioniruyushchego v usloviyakh nestabilnoy ekonomiki [By developing the marketing strategy of the enterprise, operating in a volatile economy]. Journal of Economy and Entrepreneurship. (2). 668-676. (in Russian).
Schepakin M.B., Tomilko Yu.V. (2013). Teoretiko-metodologicheskie aspekty upravleniya innovatsionnym klasterom [Theoretical and methodological aspects of management of innovative cluster] (in Russian).
Seyfullaeva M.E. (2002). Marketingovaya sostavlyayushchaya regionalnogo razvitiya [Marketing component of regional development]. Journal of Marketing in Russia and Abroad. (5). (in Russian).
Shchepakin M., Khandamova E.,Bzhennikova J.,Tolmacheva O,Bazhenov Y. (2018). The Impact of Supply Chain Management on Marketing Frontiers in Competitive Business Building International Journal of Supply Chain Management. 865-876.
Silbiger S. (2014). MBA za 10 dney: Samoe vazhnoe iz programm vedushchikh biznes-shkol mira [MBA in 10 days: The most important programs of the leading business schools in the world] (in Russian).
Yakunin V.I. (2008). Obrazovanie kak faktor ekonomicheskogo razvitiya [Education as a factor of economic development] (in Russian).
Иванов М. За последние 5 лет доля инновационной продукции в ВВП России практически не измениласьCnews. (in Russian). Retrieved from ttps://www.cnews.ru/news/line/2015-10-29_za_poslednie_5_let_dolya_
Павлова Е.Г. Влияние санкций на экономику России в 2019 году. (in Russian). Retrieved November 02, 2019, from http://wikibusiness.ru/vliyanie-sankcij-na-ekonomiku-rossii-v-2019-godu/
Петухова Л. Доля среднего класса в России сокращается, в то время как количество бедных растет, следует из нового исследования НАФИ. Решить эту проблему вряд ли удастся быстро, несмотря на майские указы о снижении уровня бедности вдвоеForbes. (in Russian). Retrieved November 22, 2019, from https://www.forbes.ru/finansy-i-investicii/361607-rossiya-dlya-bednyh-pochemu-v-strane-ischezaet-sredniy-klass
Средний класс в России. Retrieved November 22, 2019, from https://pikabu.ru/story/sregniy_klass_v_rossii_6968844
Что значит в России «средний класс»РИА Новости. (in Russian). Retrieved November 22, 2019, from https://ria.ru/20180620/1522978813.html
Экономисты проанализировали благосостояние россиян со средним достаткомРбк. (in Russian). Retrieved December 08, 2019, from https://www.rbc.ru/economics/04/10/2019/5d95e0b99a79470a6a29a042
Подробнее об авторе:
Щепакин Михаил Борисович
Russia
доктор экономических
наук, профессор, профессор кафедры маркетинга и бизнес-коммуникаций
Кубанский государственный технологический университет
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