Improvement of sales management of the enterprise on the basis of controlling methodology

Pavlenkov M.N.¹, Reymov R.Zh.¹
¹ Национальный исследовательский Нижегородский государственный университет имени Н. И. Лобачевского

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Journal paper

Leadership and Management ^{(РИНЦ, ВАК)}
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Volume 6, Number 2 (April-July 2019)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=39214790
Cited: 2 by 25.03.2022

Abstract:
The article considers the problems of improvement of the sales management of an industrial enterprise. It is determined that external and internal factors have a negative impact on sales activities. In the process of performing the functions of sales managers are faced with conflicting interests of managers of other departments. The use of controlling methodology provides effective cross-functional coordination of sales managers, which allows to increase the stability and competitiveness of the enterprise.

Keywords: management, enterprise, controlling, planning, sales

JEL-classification: M11, M21, M29

References:

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