Information technologies and new approaches to the development of modern tools for marketing research

Shatdinov R.S.1, Bogdanova S.Yu2
1 Уфимский государственный нефтяной технический университет
2 Финансовый университет при Правительстве Российской Федерации - Уфимский филиал

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 11, Number 12 (December 2017)

Citation:

Shatdinov, R. S., & Bogdanova, S. Y. (2017). Information technologies and new approaches to the development of modern tools for marketing research. Creative Economy, 11(12), 1383-1388. https://doi.org/10.18334/ce.11.12.38644

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=32231678
Cited: 12 by 07.12.2023

Abstract:
The authors analyze artificial intelligence system which is one of the most active developing areas for the development of information support for business. We justify the need to develop new criteria for assessing the prospects for economic activity development and the need to transform traditional models of marketing research into a digital model based on advanced analytics, artificial intelligence and technology. We determine the directions of forecasting systems that develop recommendations based on data characterizing the situation, the state of the analyzed or developed economic facility. The article will be useful to business structures, senior and middle managers, researchers and scientists in the field of economics and information technology.

Keywords: marketing research, artificial intelligence, intelligent systems, methods for generating information in marketing

JEL-classification: M00, O00, M31

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References:

Bogdanova S.Yu., Kutusheva N.S., Shaykhumova V.R., Fazletdinova Z.I. (2017). Analiz marketingovoy informatsii na osnove instrumentariya publichnogo WEB-prilozheniya Google Trends [Analysis of marketing information based on the tools of public web app Google Trends]. Management of economic systems: scientific electronic journal. (4(98)). 19. (in Russian).
Chernikova D.V., Chernikova I.V. (2012). Rasshirenie chelovecheskikh vozmozhnostey: Kognitivnye tekhnologii i ikh riski [Expansion of human capabilities: Cognitive technologies and their risks]. Izvestiya Tomskogo politekhnicheskogo universiteta. 321 (6). 114-119. (in Russian).
Malikov R.I., Bogdanova S.Yu. (2014). Razrabotka metodicheskogo instrumentariya monitoringa formirovaniya organizatsionnoy kultury molodezhnogo predprinimatelstva [Development of methodological tools for monitoring the formation of the organizational culture of youth entrepreneurship]. Management of economic systems: scientific electronic journal. (9(69)). 15. (in Russian).
Pankrukhin A.P. (2009). Marketing [Marketing] M.: Izdatelstvo «Omega-L». (in Russian).
Shatdinov R.S., Bogdanova S.Yu. Ikhsanova D.V. (2016). Vliyanie intellektualnyh sistem na prognozirovanie otsenki razvitiya ekonomiki [Impact of intellectual systems on forecasting the assessment of economic development]. Actualscience. 2 (2). 80-83. (in Russian).
Shatdinov R.S., Bogdanova S.Yu., Shatdinov R.R. (2010). Problemy transformatsii rynka truda i regulirovanie migratsionnyh protsessov [Issues of labor market transformation and regulation of migration processes] SPb.: NPK «ROST. (in Russian).
Shatdinov R.S., Utoplennikov D.S., Nasretdinova D.R. (2013). Ugrozy bezopasnosti informatsii pri rabote v otkrytyh besprovodnyh setyakh Wi-Fi [Threats to information security during work in public Wi-Fi networks] Modern trends in technical sciences. 16-19. (in Russian).

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