Strategic analysis of business models of social entrepreneurship in Kazakhstan

Pritvorova T.P.1, Petrenko E.S.1, Ayaganova M.P.1
1 Карагандинский экономический университет Казпотребсоюза, Kazakhstan

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Journal paper

Journal of Central Asia Economy (РИНЦ, ВАК)
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Volume 1, Number 2 (April-June 2017)

Citation:

Pritvorova, T. P., Petrenko, E. S., & Ayaganova, M. (2017). Strategic analysis of business models of social entrepreneurship in Kazakhstan. Journal of Central Asia Economy, 1(2), 75-90. https://doi.org/10.18334/.37975

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=30103793
Cited: 7 by 05.09.2022

Abstract:
The article considers the issues of typing of basic business models used in social entrepreneurship for identifying types and strategic analysis of organizations in Kazakhstan. We consider Grassmann structure as a basis of the business model, which mark out four elements of the economic value formation such as supply, target consumers, chain and resources for creating value, the mechanism for deriving income from activities. We suggest the approach which unites this business scheme and an inclusive approach to social entrepreneurship. That allows us to define the profile of the social component against the background of the basic economic model. On the basis of this methodology we identify five typical models and describe the content of their elements, taking into account the production of economic value and social effect. The application of the case method to 21 organizations of social entrepreneurship made it possible to identify the types of applied business models and to analyze them and at the same time identify the main problems and opportunities for long-term development. The results of the study give a reason to mark a number of features in organizations that appeared on the basis of the non-profit sector and organizations that were originally created for a business project.

Keywords: strategic analysis, business model, social entrepreneurship, typing, inclusive approach

JEL-classification: O21, L31, L33

Highlights:

  • • успешная деятельность, приносящая доход, выявлена у некоммерческих организаций в сфере специальных услуг для инвалидов (всех возрастов) и пожилых людей, услуг профессионального спорта для детей
  • • наименее проработанными являются бизнес-модели с отдельным производственным подразделением
  • • общей слабой чертой бизнес-моделей этих организаций является стремление максимально диверсифицировать ценностное предложение товаров и услуг при нечетком позиционировании своих конкретных преимуществ и отсутствии положительных примеров и отзывов
  • • условиями для повышения хозяйственной самостоятельности субъектов некоммерческого сектора в долгосрочной перспективе будут предоставление новых ресурсных возможностей в рамках партнерства внутри сектора (с профсоюзами, партиями) и с другими секторами, а также совершенствование нормативно-правовых условий для стимулирования социального предпринимательства

Похожие статьи:

  Social entrepreneurship in the Republic of Kazakhstan: problems and prospects (Притворова Т.П., Гелашвили Н.Н. и др.) Creative Economy. Num. 2 / 2019

  Перспективы бизнес-моделей: «голубые океаны», менеджмент предпринимательской деятельности, инновации на стороне спроса и устойчивое развитие (Петренко Е.С., Денисов И.В. и др.) Creative Economy. Num. 12 / 2019

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